American Wholesale Furniture opened its doors in 2001 and has proudly been serving the Watertown and Fort Atkinson areas ever since. As a locally owned and operated furniture store, you'll feel right at home while shopping for all your home furnishing needs. American Wholesale Furniture prides itself on providing our valued customers with quality products, unbeatable prices, and friendly hometown service.

Our experienced staff is knowledgeable and ready to help you find the perfect piece (or pieces!) to make your house a home.

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Products Report

The products we carry at American Wholesale Furniture include sofas, mattresses, dining room sets, and various pieces for the bedroom, among much more! Browse through our photo gallery below to see the different home furnishings and other products we have available. Be sure to stop into our Fort Atkinson furniture store to see our products in person today!

Reviews (7)

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Koni Adkins

Oct 19, 2021

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Love love love ❤️ the store. Steve absolutely wonderful. I'm so sad he's retiring, but he deserves to go fishing whenever he wants now. His daughter will be great also, I'm sure!
❤️💋🐟🎉🎣 Enjoy retirement my dear!

Alexis Ferro

Jun 26, 2021

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I love this place. The service is so wonderful and you get to take it home with you or have it delivered to you either next day or with in a few days!

Timothy Reynolds

Mar 22, 2021

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My wife and I have been patrons here for almost 20 years. Steve and his staff have always taken great care of us. Great products for great prices. Thanks for everything Steve. We’ll see you tomorrow.

Pam Pennycooke

Feb 13, 2021

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Great experience. The owner is very easy to work with. Reasonable fair prices.

David Ackatz

Dec 14, 2020

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This place is PERFECT for home furnishing shopping without the big box store nuisances. Friendly helpful staff that don't hover whole you browse and aren't pushing you for sales. The prices are good. I absolutely loved my experience and will 100% be back again. If they dont have it in store, they can order it. They offer financing and anything you need. Shop small business whenever possible, and these folks deserve it!

Melissa Walls

Aug 15, 2020

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A wonderful wholesale furniture store. And the best customer service I would highly recommend. And I will be going back in the future.

Erich Utrie

Oct 25, 2018

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Don't be fooled by the building's exterior; there are great deals and treasures inside! Wide selection of furniture and decorative accessories. Linda was very personable and knowledgeable. Great prices compared to stores in bigger cities. Delivery to Jefferson and assembly was only $40!