Southern Pride Auto Sales
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Southern Pride Auto Sales
A quality used car, truck or SUV in Asheboro, NC is easy to find and easy to own at Southern Pride Auto Sales. We've been here for 20 years solving the needs of our customers. You'll see how easy it is to get what you need at a price that makes it all possible. Our Carfax service, no pressure environment and our credit resources prove what our customers have been saying for years, "It's worth the ride to Southern Pride".

Let us show you why. Rick is originally from Asheboro. Since 1995, Rick has been helping satisfied customers with their new and used car purchases. Our customers love Rick's calm and professional attitude. When he's not helping our customers at Southern Pride he enjoys a little quiet time in the yard or gardening.

He also enjoys a trip to the mountains or the beach whenever the opportunity arises. Haven has been selling cars since 1976. When asked how he got started selling cars, he'll tell you he was offered a job selling cars or doing car detail work. He chose car sales found his calling and has been doing it ever since.
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Southern Pride Auto Sales will go to work securing a loan for you right away! By submitting this application, I certify that all information is true and complete. I have read and fully understand the Privacy Disclaimer below. I authorize this auto dealer to retain this application, to check and verify my credit, employment and salary history.
Once you have been to our Inventory Page and still have not found what you are looking for, have no fear! By filling out this simple form and returning it to us, you put Southern Pride Auto Sales to work for you! Be sure to tell us everything that is important to you about your dream car. You must leave a name, phone number, and e-mail address for us to reach you once we do find it.
Reviews (16)
Kelsey Hurley
Kelsey Hurley
Dec 28, 2021
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Best car buying experience I've had. It's always intimidating making a bigger life decision but Brad and the office crew were extremely welcoming and not pushy about the purchase. Brad let me test drive multiple vehicles to find the perfect fit and I am very pleased to say that I did.
MaKayla Connell
MaKayla Connell
Oct 22, 2021
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Brad was a great guy. Really friendly and gave me updates the whole time. He fixed a couple issues with my car and was very flexible and understanding. Joe was also a great help. Both were very friendly.
Stephen Ward
Stephen Ward
Oct 02, 2021
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Prior body damage from minor wreck that was repaired and unreported by dealer, only provided one key and now we cannot exceed 75 mph without a constant dinging and cannot exceed 80 mph no matter what due to the Ford MyKey feature, two brakes had to be replaced immediately, two tires had to be replaced immediately due to a broken band, glove box hinge is broken, driver side door handle is broken and unfixable (someone drove a screw through an interior part), windshield cowl clip is broken causing a constant rattling at highway speeds. To be transparent, dealer did provide $200 towards the tires
Dasha Goins
Dasha Goins
Aug 03, 2021
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Very friendly place sales person(Brad) did great at helping me with my new car very respectful and polite I would recommend anyone to get A used car from here.
Alissa G.
Alissa G.
Jul 28, 2021
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We want to say a huge thank you to Southern Pride of Asheboro. Y’all helped us so much! If you need a vehicle they are the best people to work with and get you on the road. When you go, ask for Brad he is a great guy and very easy to work with, he stayed in contact with us the whole time! Also Joe was very helpful with explaining and helping us out with getting the best deal! If we ever need anything else we will definitely be back☺️ -Alissa & Garrett S.
Will Highlight
Will Highlight
Jun 28, 2021
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My daughter purchased a SUV from here. After searching over a month for the same SUV. They had the best price. Five Stars *****
Jenni Brown
Jenni Brown
May 25, 2021
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Be wary of the vehicle you purchase from here. I encountered issues with the vehicle and addressed it with the dealership. They said work was done to address the issue and if I kept the oil changed it wouldn't be an issue. I trusted them until I had other mechanics tell me the information given was incorrect. It has remained an issue and when I tried to get additional information about the work that was done and the parts used, I was met with opposition and given the run around. I would not buy a vehicle from this dealership again in the future and regret my purchase.
Lauri Lowe
Lauri Lowe
Mar 18, 2021
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I took my son up to get his first car today. I must say I have never had such a great experience and this is the 4th car my family has purchased since 2013. They treated my son like an adult they went over everything in detail, didn’t give us a hard time about anything the interest rate was even better than on my own car!! Would definitely recommend them to anyone and look forward to future purchases with them myself. Thank you guys so much!!
Vicki Locklear
Vicki Locklear
Feb 11, 2021
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Great place to buy a car period!!!
Honest people, they go the extra mile to make you happy. They give you a good price on your car you're buying and good price on your trade in. I will definitely buy there again.
Holly Harwood McLaughlin
Holly Harwood McLaughlin
Mar 09, 2019
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I bought my 2016 Honda Pilot from Southern Pride. Their price was unbeatable. We are from out of town so we worked with Haven over the phone. He made the car buying process so easy. He was nice, upfront, and had everything ready to go when we got there. We were in and out in an hour. What a great dealership! I’m sure I will have my new car for many years but will definitely be returning in the future!
Justin Palmer
Justin Palmer
Mar 16, 2018
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Best folks I've met when it came down to buying a used car. I've brought multiple cars from them and still feel happy with each of my purchases. They have great customer service and make you feel like family. That speaks volumes for itself!
Hayley Routh Foland
Hayley Routh Foland
Feb 24, 2018
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Great vehicles, great prices, and most importantly, they have a great staff that is extremely helpful and nice! Best place to buy a car in Asheboro, that’s for sure!
David A. Johnson
David A. Johnson
Mar 28, 2017
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Great guys and straight up honest. If you want to buy a car where there are no hassles and they take care of everything, this is the place. They stand behind their vehicles and are EASY to deal with...this is car buying the way it should be!
Crystal N. John Sheville
Crystal N. John Sheville
Mar 07, 2017
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Third vehicle that I have bought from Haven. Awesome bunch of people great to deal with. Always enjoy dealing with this business.
Serina Gray Hussey
Serina Gray Hussey
Jan 15, 2017
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Best all around dealership in Randolph County! No other compares, great prices and awesome staff.
Wanda McNeill
Wanda McNeill
Dec 11, 2016
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Great people, great cars, great service & they are my friends!!!!! Could not imagine going any where else for a car!!!!!!!