Pla-Mor Pools
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Pla-Mor Pools
Welcome to Pla-Mor Pools, a family-owned and operated pool supply store, pool service and repair company serving Richmond, Mechanicsville, Chesterfield and the surrounding areas since 1968. Our two stores, conveniently located in Mechanicsville and Ashland, are full-service destinations for all of your pool and hot tub needs.

Whether you're looking for a new pool or spa, are in need of service or repair, or just want to stock up on all your pool and spa supplies and chemicals, we have everything you need to keep your backyard looking good.
Services
Pla-Mor Pools' service and repair department is staffed by highly trained pool techs. We offer a wide range of swimming pool repair and restoration services. At Pla-Mor Pools we require the highest level of excellence and expertise from our technicians. They regularly participate in continuing education classes provided by Association of Pool and Spa Professionals (APSP) as well as manufacturer's hands on training during our off season.
With 75% minimum available chlorine, poolife(R) TurboShock(R) shock treatment works fast to combat algae and bacteria. It dissolves more quickly and completely and keeps pool water sparkling clean and clear with less work. The tablets are slow dissolving and long lasting and kill bacteria, control algae and protect your pool's chlorine from sunlight degradation.
Pla-Mor Pools carries the complete line of Bullfrog Spas & Dream Maker Spas in our store. Soothing water therapy, dramatic lighting, built-in stereo systems, and advanced jet technology combine to give you the ultimate spa experience. Come take a test soak and discover for yourself the relaxing hydro-therapeutic benefits of owning your very own Bullfrog or Dream Maker Spa.
The A-Series is a collection of premium hot tubs by Bullfrog Spas. Elegantly styled and fully featured, A-Series spas allow you to design your ultimate personal hot tub in your Mechanicsville backyard. Each A-Series premium spa features the JetPak Therapy System with JetPaks in all premium seat locations for maximum personalization of your hot tub experience.
This revolutionary spa is designed to be the ultimate entertainment hub, bringing the best of a vacation right to your back yard. Built with all-inclusive enjoyment in mind, your Cabana Suite comes with integrated features never before offered as a complete spa package, from a built-in cooler and fold-up table, to an integrated umbrella and cover lifter, built in storage steps plus planers and a handrail, and so much more.
Reviews (13)
Chuck Conway
Chuck Conway
Dec 25, 2021
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Excellent service. Play-mor is responsive and dependable. I had an issue with a pump and they quickly resolved it without any hassle or fuss. Worth the drive to Mechanicsville even from Southside RVA.
Dale Antonevich
Dale Antonevich
Oct 15, 2021
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We can't say enough about the experience we had with Pla-mor replacing our liner. They stayed with their quote and showed up before they promised and did a fantastic job!! We highly recommend them!!
Michael Porter
Michael Porter
Sep 14, 2021
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Ida’s remnants filled my pool and skimmer with leaves. I turned the pump off to remove the skimmer basket only to discover the plastic ring around the skimmer was cracked. I cleared the leaves and turned the pump back on only to hear a loud hum. It didn’t work! I consulted with Jacob at Pla-Mor Pools, got the parts I needed and fixed both problems in under 15 minutes. I am back in business. Much appreciated!
LuAnn Allen
LuAnn Allen
Aug 07, 2021
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Needing a new in-ground pool liner at the beginning of the pool season is never a good thing, and this year was especially tough with product delays everywhere. The staff at Pla-Mor Pools in Mechanicsville were helpful and patient right from the start of this process, from Julianne (our first wonderful and knowledgeable contact), to Kenny (who provided the quote quickly and came over to measure as soon as we made our decision), to South (who helped us order the liner we wanted), to Jacob (who answered so many questions and got us scheduled as quickly as possible), and finally to Ben and Anthony
Mike Coyle
Mike Coyle
Jul 27, 2021
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My wife and I just ordered new pool from PlaMor pools and we could not be happier. We worked with Christina mostly but Jennifer helped a bunch too. What great people. We even went back a few days later and bought a Black Icon grill which I love. I would highly recommend PlaMor and tell Christina that Mike and Linda sent you
Roland Holcomb
Roland Holcomb
May 27, 2021
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I thought they were a pool place. So you would think they would have pools. They do NOT! If you want a pool from them you have to order it this year and get it next year🤦‍♂️. Really? I needed a ladder for a pool I bought elsewhere but they didn't have any ladders and they would not sell the ones on display. So if you are a pool place you would would think you would have pools and pool ladders, but that is not the case. That is like KFC not having chicken or mash potatoes 😕. I guess they can test your water and sell you chemicals but if you don't have a pool, you don't need that service
David Williams
David Williams
May 21, 2021
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Absolutely outstanding service. The front counter workers were amazing from the beginning when I walked in, directing me to the area they test water, and at the end making sure I had everything and was ready to check out.
Their water testing lab was outstandingly fast and accurate. Isaiah is very knowledgeable and understanding in helping people like me who don't know what they're doing. My pool was what I'd call an army green and he helped me turn it back that pretty blue.
The chemicals are high grade and while somewhat expensive compared to other stores, completely worth it. Years past I've
Barry Kohn
Barry Kohn
May 05, 2021
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We have had an in ground pool in our yard since 1981. Over the past 40 years Pla-Mor Pools have been our go to pool service, and other pool needs. Need chemicals? They offer a full line of chemicals for pools and hot tubs. Need your water tested? They do it. Need a new pump or filter? They carry a full line of products. How about new toys for the summer? Yep, they have plenty to chose from. Pool liner? Massive selection to chose from, at affordable pricing. Installed by a professional and courteous crews.
40 years of loyalty boils down to one major factor, SERVICE!
Over the years problems occur
Pamela Pinson
Pamela Pinson
Apr 28, 2021
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Fully stocked. We got acid for pool and a new skimmer pole. Very friendly and helpful staff. Store wasn't crowded and easy in/out. Recommend
Soup Downs
Soup Downs
Jun 19, 2020
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I have had the most amazing experience with Pla Mor Pools. This company is the epitome of excellence and customer service. I have dealt with two other pool establishments but neither one of those come close to the level of customer oriented service. I truly appreciated the timely responses I have received as well as the quality work performed. Top notch business and they have a customer for life. Thanks Kenny and Jennifer.
Royal G.
Royal G.
Apr 10, 2019
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My wife and I knew last summer that our pool liner would need to be replaced. We were not looking forward to doing it because it seemed overwhelming and expensive . Pla-Mor changed that!
Sarah was extremely helpful with helping us find the perfect liner and Jacob was always available to answer all of our questions. Our liner was installed by Ben and Austin. They were so professional and the whole process was seamless. Now we have a beautiful liner that we can enjoy for many years.
I highly recommend Pla-Mor to anyone who is looking for an honest, reliable and professional pool company.
Randy B.
Randy B.
Jul 12, 2015
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I was told that Pla-Mor is an authorized Jacuzzi dealer in the Richmond area.

If you need any help with your Jacuzzi spa, I would suggest you NOT talk to "South".
I requested a replacement part for the cover lift on my hot tub. I told him what I needed and he said he would look up the price and get back with me shortly. Just to be sure he knew exactly what I needed, I emailed him a picture of the broken part on May 15, 2015. I had not heard from him for slightly over a week and called him back. He said this is his "busy time" of the year and he had not had time to look for
Susan P.
Susan P.
Jun 11, 2013
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Great customer service! Gary went above and beyond to help us solve a tricky problem. Really appreciated.