When I acquired 100% ownership of Priority Automotive's Richmond dealerships in 2014, my dream was to create a new kind of car buying experience. One built on trust and transparency, and a firm commitment to our customers and our community. A place where you could always expect a good honest deal on a new or used car, fair value for your trade, a lifetime of extra service benefits and total service satisfaction.
Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community.
The name "Loyalty" seemed altogether fitting. Don't worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We're changing the name to "Lifetime Loyalties, " but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee.
Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community.
The name "Loyalty" seemed altogether fitting. Don't worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We're changing the name to "Lifetime Loyalties, " but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee.
Services
Thank you for your interest in servicing your vehicle at our dealership. Meeting your service, repair, or parts needs with an emphasis on customer service is our highest priority. Our well trained service and parts staff are here to provide you with the highest levels of customer satisfaction. Transportation arrangements available or enjoy our spacious customer lounge while waiting for your service to be completed.
Can't find the perfect vehicle for you? Don't Worry! Loyalty Used Supercenter is your destination with access to over 100,000 vehicles daily and we will surely find your dream vehicle easily and quickly. Let us know exactly what vehicle you are looking for and let us get to work to find your car, truck, van, or SUV in Virginia.
When you buy a car at Loyalty, we want to make sure you're 100% satisfied which is why we offer customers a 7-day exchange. If you don't love your car, bring it back. And we'll exchange it for a car of equal or greater value. Lifetime Loyalties comes with all Loyalty new cars and used cars that are 6 years or newer with 80,000 miles or fewer.
Every Wednesday at Loyalty is Women's Day! Pamper yourself with a free manicure from a licensed professional when you bring your car in for service. Don't worry about missing the big game or breaking news during your next service appointment. Just another effort we make to keep your life stress-free.
Reviews (6)
Vicki Parrish
Nov 15, 2021
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Sorry to be negative but I have problems every time I take my car in. The staff is great but when it comes to oil change and inspections it is not so great. Went in for oil change and my husband checked the oil a week later and it was a quart low. The car only has 45,000 miles on it and I know it isn't burning oil. Either the oil wasn't changed or not enough oil put in it. Also my husband checked fluids and my brake fluid was down to the low mark and my coolant reservoir was empty. My windshield wiper reservoir was empty also. They claim they topped all fluids off but they didn't. This has happened
Samantha Rypkema
Nov 12, 2021
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F. M. F. Y. O. G. I.
Jul 18, 2021
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Gina
Apr 20, 2021
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Rarely do you find people or businesses that supersede your expectations! However, Loyalty in Colonial Heights is the exception! This was my first time here and the customer service from the sales team to the Manager was impeccable. Mo is the man! He's the real deal: authentic, knowledgeable, and friendly! If you need a car, go talk to Mo!
Angel Duke
Jan 08, 2021
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Recently bought a used car from Loyalty Toyota and before signing papers noticed the bumper was a different color than the rest of the car. It had been in a wreck that was not reported to insurance so it was not in the carfax. Luckily before signing the dealership agreed to have it fixed along with a piece on the side that was sticking out. Was told to bring it to this place. After about two days picked it up not only did they do an amazing job on the bumper and fixed the side piece, they cleaned my car and filled it back up. This place is amazing and I recommend getting any work you need done
Titania Brown
Jul 24, 2020
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