Nimiche Interiors
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Nimiche Interiors
Niche Interiors is an award-winning interior design firm with a passion for creating sophisticated, sustainable homes. Serving high-end residential clientele in the San Francisco Bay Area and Wine Country since 2007, our streamlined and personalized approach to design has become our company signature.
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Principal Designer and Founder Jennifer Jones brings a well-honed and well-traveled eye to Niche Interiors. A native Californian who studied Art History in Rome, Jennifer's designs achieve an elusive blend of sophistication and sustainability. Serving as an Ambassador to the Sustainable Furnishings Council and a Founding Member of the Good Future Design Alliance, Jennifer is frequently quoted as an expert in eco-friendly design.
We believe that good design is not only beautiful, but functional and durable as well. Niche Interiors tailors our home designs to meet the needs of your growing family, using our expertise to select materials and finishes that will stand up to the demands of your family's daily life. Niche Interiors specializes in creating custom furniture pieces that are designed specifically for your space and style.
Prized by our tech clients for its process-driven pragmatism and praised by families for its transparency, our method simplifies the process of designing a home. We begin each project by honing in on our client's individual tastes, channeling their basic visual preferences into a cohesive, tailored design scheme.
The San Francisco Bay Area is known as one of the most environmentally conscious areas in the world. Increasingly, homeowners in San Francisco and Silicon Valley are demanding that their homes be designed with materials that are healthy for the environment and their families. Niche Interiors stands strongly in support of this effort and is dedicated to offering the latest green interior design solutions.
Follow along as we share our latest design obsessions, decorating tips, and local San Francisco finds. I was thrilled to be invited to serve as an Ambassador to the Sustainable Furnishings Council (SFC) for a second year! I'm very passionate about this cause, both as an environmentalist and a mother.
Reviews (19)
Dan R.
Dan R.
Aug 25, 2017
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I had a whole house to design: remodeling and furnishing over 3,000 square feet from floor to ceiling, a daunting assignment for someone who has never done more than order chain-store sofas over the Internet. So I hired Jennifer and her Niche team, and they went far beyond my expectations, not only in designing every inch of my new home, but in managing the entire project.

In the first weeks, Niche took measurements of everything and started visualizing the project right away. Simultaneously, they got a thorough sense of both my design aesthetic and budget, and in a matter of weeks, provided
Thomas K.
Thomas K.
Mar 10, 2016
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Jen at Niche Interiors has help us on numerous occasions with design decisions. She is a total pleasure to work with and a great listener. She seeks to understand fully and offers on-point solutions that's both practical and beautiful! Having someone with so much experience and knowledge really saved us time and money!
K. K.
K. K.
Oct 07, 2015
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Jennifer and her talented team take home design to a new level. Their hands-on, creative and collaborative approach set us and our mutual client at ease. We worked in tandem with their team on a complicated renovation and move project on Telegraph Hill, and I can't speak more highly to the level of skill and professionalism with which they delivered.

Our client was beyond thrilled with their work, and for us as a sub-contractor, they made the project turnkey. Niche combines effective design project management with a modern, livable and sustainable product.
Dana B.
Dana B.
Sep 19, 2015
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We hired Niche Interiors to help us furnish a new house. It's our first house that we've owned, so we were pretty much starting from scratch. Jennifer helped us with our son's bedroom, eat-in kitchen, family room, living room, and den as well as paint selection and window coverings for the entire house. She was also great about providing quick input (yay or nay) on other rooms that we had chosen to do ourselves to save budget.

We absolutely love the results! One of her references had told us that their house 'feels like us, only better' and that's exactly how we
Linda W.
Linda W.
Sep 15, 2015
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We are so grateful to have found Jennifer Jones and Niche Interiors. Jennifer has been such a pleasure to work with. We have a small house with a challenging floor plan and we did not get the "gene" for home decorating. We are senior citizens who were living with a lot of clutter and rooms that didn't work well for us.

Jennifer has designed beautiful rooms in keeping with our taste, values and budget. She is so professional, works efficiently, shows up on time. She gave us an image book to learn about our tastes, gave us nice options (for each item we needed) in three price ranges
Julie S.
Julie S.
Sep 15, 2015
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After disappointing experiences with two other interior design firms, I learned that Niche was available to help me decorate our house. I was more than ready to start the process of making my house livable, and Jen and Lynn jumped on my project immediately. They were extremely responsive, respectful, and well-organized. They really listened to what I wanted and this made for a very smooth and efficient process. They gave me excellent options for each of the pieces I needed and gave good guidance when I was having trouble making up my mind. They were also very mindful of our budget, giving us good
Coreen G.
Coreen G.
Sep 14, 2015
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Jennifer and her team were a dream to work with. We were finished with our home in May of 2014. My husband had past experiences with other interior designers, but this was my first time and I feel so lucky that it was with Niche Interiors. They were professional, warm and fun to work with. They made it easy and exciting! It was such a fun experience for the both of us. There are a number of things that stand out in my mind but I will share two of what I consider the most important: 1. My husband and I have different styles and just picking out a piece of art or an object to display can take some
Scott S.
Scott S.
Sep 30, 2013
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Jen and I have collaborated on several Eco Friendly Custom Cabinet projects. (I am a custom furniture and cabinet maker here in SF).She has a style and sophistication that is truly unique. Her attention to detail and follow up makes it very easy to work with her. I enjoy her lightheartedness and do recommend her to anyone wanting Eco Friendly Design.
Amber F.
Amber F.
Apr 02, 2013
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If I could give 10 stars to Niche Interiors I would. They are hands down the BEST San Francisco interior design team! This morning while writing this review, I am sitting in my new condo, drinking a cup of coffee (in my new comfy custom upholstery chair) and looking around at my newly designed space. It is just amazing. And the people responsible for this amazingly peaceful, contemporary and thoughtful design is the team at Niche Interiors. I found Jennifer on the internet and made the initial call. She promptly called me back and explained the process involved in working with her team.
Katherine S.
Katherine S.
Feb 08, 2012
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I had been looking for someone to help with our master bedroom and living room for a while, and happened across the Niche site. I am so glad that I found Jennifer - months later, these rooms are completely transformed and are places where I love spending time. Jennifer was great to work with, and has a great process for gleaning the styles & colors that you love. Her approach was very flexible and pragmatic, giving us a range of choices for each piece, fabric and paint. I highly recommend her and would work again with her in a heartbeat.
R. S.
R. S.
Jan 26, 2012
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We hired Niche Interiors this past summer (June 2011) to design three rooms for us from scratch, in addition to paint selections for the rest of our flat, and floor plans for the bedrooms.

I initially hesitated giving 5 stars, because everyone can improve. It seems every review on Yelp is either 5 star or 1 star. However, I can't fault the experience we had with Niche Interiors.

Jennifer delivered exactly what we wanted, even though we had little idea of what we wanted at the beginning. Multiple conversations and viewing different design styles ensured we were all moving in the right
Dani H.
Dani H.
Dec 04, 2011
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I hired Jennifer late last year/early this year and was a bit disappointed. I really loved her style however, unfortunately, I had several issues with the process:

1) During our initial interview, I told her specifically what I liked about her style/portfolio. In the design meeting, she recommended the exact same pieces as displayed in photos in her portfolio of the Pacific Heights Edwardian - the same West Elm safari rug, INMOD Sputnik lamp, couch and Wisteria console. I was very disappointed that she did not go out of her way to individualize my condo.

2) In the paperwork that was signed
Bobby M.
Bobby M.
Sep 14, 2011
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Amazing. Incredible. Outstanding. Fantastic. Awesome. Marvelous. These are the adjectives to describe how pleased I am with the results that were delivered. I was lucky enough to stumble across Niche Interiors while searching the web in a last ditch effort to find the right fit. It was a long drawn out process, interviewing various firms and individuals but fortunately enough, the light at the end of the tunnel was found and it was burning bright.

After browsing their website, reading the blog and viewing photos of past projects, I was impressed and about 50% sold that I had found the right designer
Derek S.
Derek S.
Jul 20, 2011
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I tend to agree with Whitney S. There are dozen of interior designers who can do a better job with regard to style and budget. Niche in particular has the same style throughout after our initial consultation with them. They tend to design base on what they like instead of incorporate their ideas into the homeowner. There was no room for us to compromise. They also are not willing to work with the homeowner's budget as opposed to literally told us to look for some other designer flat out. This is poor business practice. I would not recommend niche to any of my current neighbors and friends
Whitney S.
Whitney S.
Feb 19, 2011
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I think Jennifer is a fine choice for anyone who is looking for a designer that makes all the decisions for you. However, if you are someone who has your own ideas and sense of style, Jennifer is definitely not the way to go. She takes it very personal if you do not like her suggestions and is quick to shoot your ideas down. After working with her and reviewing her website, it is clear that Jennifer prefers and specializes in one particular style and has little ability to expand beyond that.

So, if you do not really care how your place ends up looking you should hire her. If your home and design
Sonia Q.
Sonia Q.
Jul 13, 2010
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Jennifer is extremely professional and took the time to listen, understand, and respond to our ideas and desires. My husband and I have different decorating styles so she worked with us to find common ground. Her turn around time was also expedient; we had requested a color palette, plans regarding how to best lay out the different rooms, as well as furniture and window treatment suggestions. All of her suggestions were helpful and not only motivated us to move forward but provided viable, affordable options to make our condo look and feel great!
Carrie S.
Carrie S.
Nov 04, 2009
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I highly recommend Jennifer at Niche Interiors. My husband and I have different tastes and finding furniture and accessories we can both agree on can be a challenge. Jennifer was very insightful at determining where our tastes intersected and provided us with options we could both love. She was great at working with us on a tight budget and helped us get the most bang for our buck. In the long run working with a designer can save you time, money and regret so investing in hiring Jennifer was money well spent. I only wish we had found her sooner!
Jovi P.
Jovi P.
Jun 28, 2009
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I found Jennifer's ad on craigslist and decided to contact her from there.
I had just purchased a condo in San Carlos and being a single male, I hadn't the slightest clue how to decorate or pick things that would match well.

Jennifer and I met up and she asked questions about my tastes and budget. We then mapped out the costs and time line for the project.

Throughout the next few weeks she emailed me options for all the different rooms including center pieces, curtains, art pieces, accents etc.. She was spot on on what I was looking for.
She made this process very easy and everything
Kimberly L.
Kimberly L.
Jan 29, 2009
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My husband and I recently moved to San Francisco from Cleveland. We had to downsize from a house to a condo in the city. I needed help. We moved into a new condo and we had a blank slate. We still had a mixture of furniture - some old, some new, some borrowed, some cheap! I am at that age where I wanted HELP and do it RIGHT.

I met Jen and we exchanged information. I decided to interview her (and 2 others). I was SO impressed with Jen. She is extremely professional, organized, showed up to our first 'consultation' on time and with her business information. She has a great website