We carry over 45 styles of solid wood floors - from unfinished wood planks to prefinished hardwood. Our solid planks are made out of 100% real wood. We're one of the only flooring companies in Wisconsin that does retail, installing, refinishing and custom work with our own employees. Flawless Flooring offers the best flooring products on the market with better craftsmanship and durability than big box brands.
Come see for yourself at our New Berlin showroom. One of our flooring experts will be happy to run you through all our hardwood, vinyl and laminate flooring options. Some flooring companies have a one-rusty-van setup, operated by part-time teenagers. Other flooring companies subcontract for installation.
Flawless Flooring never subcontracts. Each of our crew members is vetted, full-time employees. Employees over subcontractors give us greater accountability and give our customers peace of mind. With 10 vans and 16 employees, our installation crew is miles ahead of our competitors.
Come see for yourself at our New Berlin showroom. One of our flooring experts will be happy to run you through all our hardwood, vinyl and laminate flooring options. Some flooring companies have a one-rusty-van setup, operated by part-time teenagers. Other flooring companies subcontract for installation.
Flawless Flooring never subcontracts. Each of our crew members is vetted, full-time employees. Employees over subcontractors give us greater accountability and give our customers peace of mind. With 10 vans and 16 employees, our installation crew is miles ahead of our competitors.
Services
Flawless Flooring has been transforming Wisconsin homes with beautiful hardwood, laminate, and LVP flooring since 2001. It all started with our Founder and Owner David Braunsdorf, who began working for his pastor's flooring company at age 13. He immediately observed the transformative effect a well-crafted floor can have on a home and went on to spend his life mastering his craft.
Here at Flawless Flooring, we don't believe in hiring subcontractors for floor installation. Instead, we send our professionally trained employees to install your floors; producing much better results. Our employees are experts at installing a large array of flooring types and believe no job is too small or too large to tackle.
If you shop bulk stores, you get bulk products. That's fine if you're building the dog house in the backyard, but you're not. You're looking for a beautifully finished hardwood floor that invites guests to explore and marvel at your home. Flawless Flooring only offers the best hardwood, laminate, and LVP flooring options on the market, with higher-quality, and better durability that knocks big box brands out of the park.
From installations to refinishing, browse our project gallery to get a feel for our attention to detail and dedication to our craft. Our customers are from all over Southeast Wisconsin - from Port Washington to Kenosha. To see which neighbors have flawless hardwood floors, explore our job map. We're one of the only flooring companies in Wisconsin that does retail, installing, refinishing and custom work with our own employees.
When it comes to giving a room a fresh look with a new floor, great flooring product is just the start. A quality installation is what makes or breaks the project-which is why so many interior designers, contractors, and savvy homeowners choose Flawless Flooring. Based in New Berlin, we've been serving Southeast Wisconsin for over 25 years.
Reviews (10)
Jerome Wick
Dec 23, 2021
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Lauren
Dec 15, 2021
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
I had FF install some vinyl plank in my basement. Tom was very prompt and responsive with all communication. His team showed up on time and did quality work very quickly. They were very polite and professional. I am very happy with my results and would definitely use them again!
I had FF install some vinyl plank in my basement. Tom was very prompt and responsive with all communication. His team showed up on time and did quality work very quickly. They were very polite and professional. I am very happy with my results and would definitely use them again!
Margaret Gonzales-Charles
Dec 04, 2021
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Flawless flooring did such a great job on our upstairs flooring that I am having them come back next year to do our first floor. They were professional, communicative, knowledgeable, and respected the fact that we had spent almost two weeks painting our walls and woodwork and took great care to not damage any of that. I would recommend them to anyone and I already have.
Jeanne Scalf
Nov 23, 2021
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
Amazing work and very professional. John and another guy, sorry I don’t remember your name said he was a perfectionist which was fine with us because the kitchen floor and hallways look great. Thank you Flawless Flooring
Service: Floor fitting
Amazing work and very professional. John and another guy, sorry I don’t remember your name said he was a perfectionist which was fine with us because the kitchen floor and hallways look great. Thank you Flawless Flooring
Service: Floor fitting
Tom Brenneman
Sep 07, 2021
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We cannot say enough about our experience with Flawless Flooring. We did quite a bit of research before transitioning from carpet to engineered hardwood in our living/dining room area both on the product itself, as well as who we chose. Flawless Flooring exceeded all of our expectations from beginning to end. Lance, our sales rep, was exceptionally patient with all of our questions and concerns. The communication and estimate process with Dina was professional each step of the way. AJ and Ken were truly craftsmen who installed our flooring/baseboards with care, pride of workmanship and excellent
Kevin Brost
Sep 02, 2021
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David and Josh of Flawless did an amazing job restoring the original pine floors in our 150 year old home. They had to reset all the nails in the floors that had drifted up over time (so they wouldn’t shred the sander) and replaced some of the most damaged boards with ones taken from elsewhere in the house. They are true craftsmen and took a real interest in our home and it’s history. They showed up on time, completed the job on schedule and budget, and we’re a pleasure to work with. I could not recommend them more highly.
Gloria Saunders
Aug 28, 2021
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My experience with Flawless Flooring is by far the best experience I’ve EVER had with a company. Their customer service and quality of work was flawless!!
What I thought was a small repair job turned into a bit of a nightmare. Tom was everything!! He was so patient, understanding and accommodating. Dina was also incredibly helpful.
Flawless went above and beyond to keep this job on my tight timeline and was incredibly budget friendly. I wouldn’t go anywhere else for flooring. I’m a lifetime customer now and would highly recommend you choose flawless for your flooring needs. Trust me, you
What I thought was a small repair job turned into a bit of a nightmare. Tom was everything!! He was so patient, understanding and accommodating. Dina was also incredibly helpful.
Flawless went above and beyond to keep this job on my tight timeline and was incredibly budget friendly. I wouldn’t go anywhere else for flooring. I’m a lifetime customer now and would highly recommend you choose flawless for your flooring needs. Trust me, you
Lisa S.
Jul 05, 2021
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I purchased a "new to me" home and decided to rip out the exhisting carpeting and refinish the hardwood floors in two of the bedrooms. I was fortunate to have Scott and Carl as the technicians. They are excellent representatives for Flawless Flooring.
The arrived promptly, explained the two day process, and kept me informed every step of the way. I have already recommended Flawless Flooring to several people.
The arrived promptly, explained the two day process, and kept me informed every step of the way. I have already recommended Flawless Flooring to several people.
Katie Douglas
Apr 16, 2021
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Flawless Flooring installed hardwood floors in two of our rooms to match our entryway & kitchen. Dave, Colin & the rest of the crew did a great job! They were friendly, on time, and communicated every step so we were in the loop. There was a minor issue with one of the transitions, but they came back to fix it with no hassle at all.
Jeff Sroka
Feb 25, 2021
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We had our kitchen and dining room floors installed by flawless flooring and they did an amazing job! From the initial walk around with Lance talking about different flooring options, to looking at different samples and their showroom and finding the right color and style, to the friendly installers, Dillion and his partner, making everything look beautiful, we were very impressed! I would highly recommend them!
