Custom Fireside
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Custom Fireside
Custom Fireside opened for business in 1968. In fact, our main store, while now much larger, is still located at the original 5545 Auburn Blvd. We began business making new and replacement fireplace screens for the local community. We quickly grew into selling hearth accessories, gas logs, and glass fireplace doors.

As the alternative heating market grew, we began offering wood and gas stoves, inserts, and built-in fireplaces. Today, Custom Fireside is northern California's premier provider of fireplace and stove products and accessories. We have two showroom locations to service the greater Sacramento and Central Valley retail and contractor markets for remodels, inserts, and new home construction.

Our second store is located in Old Town Elk Grove at 9097 Elk Grove Blvd. Our company is family-owned and dedicated to be your best choice for world-class products and services at competitive prices. Services include on-site consultations, full installation, and warranty and after-market service.
Services
The first step in diagnosing any service issue is to consult your installation/operations manual. If you cannot locate your manual and your product is current, you can download one from our site. Locate your product to view manuals and brochures. Custom Fireside has a service department with a service manager and three technicians.
A fireplace insert fits inside your existing fireplace. It is typically high efficiency and has flexible venting that runs up through your chimney. Your insert will be much more efficient than your existing fireplace and typically offers greater safety as the fire is more fully contained. Inserts typically come in two sizes.
A free-standing stove is a fully contained appliance. It sits inside your home on a finished floor or hearth and is designed to provide both heat and ambiance. Stoves must vent to outside the building envelope. Gas and pellet stoves can be vented both horizontally (with a vent cap visible on the side of the house) or vertically up through a roof.
Electric fireplaces are the fastest growing category in the fireplace market. They can be built-in, wall mounted, inserted into an existing fireplace, or added to any room when purchased with a mantel or as a free standing stove. Typically no clearances to combustibles required, allowing them to be installed in wood cabinets, on carpet, etc.
Chose new construction or "zero-clearance" fireplaces if you are building a new home or remodeling with a fireplace addition or replacement. New construction fireplaces are installed during open framing and require fireplace venting to outside the building structure. Chose a fireplace insert if adding a fireplace that fits inside your existing fireplace opening.
Reviews (23)
Gary G.
Gary G.
Feb 02, 2022
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Custom Fireside has an exceptional commitment to total customer satisfaction when it comes to fireplaces and fireplace inserts. Over 50 years in the same Sacramento location(and a showroom in Elk Grove as well), their professionalism and experience always shine through.
Sandy M.
Sandy M.
Jan 21, 2022
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1.15.2022

I know winter must be a busy time for Custom Fireplace. Tis the season to enjoy our fireplace--- when it's working. Something suddenly went wrong-- my gas flames diminished! At the end of December 2021 I called for my service appointment scheduled two weeks out. During this busy season, I was able to get one of their last Saturday service appointments. Mike gave me a courtesy phone call the day before my scheduled appointment with a courtesy 2-hour window timeframe. Mike was prompt, courteous, and efficient. He explained what was wrong and fixed gas flame problem. He was neat
Maria D.
Maria D.
Dec 06, 2021
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I called Custom Fireside to service my gas log set. Wasn't sure if it was the remote or something more serious. I wasn't able to get an appointment for a month...busy time of year. I scheduled anyway. On the day of my appointment, Awny, the service rep, called me to let me know he had cancellations and would be arriving earlier than the scheduled time. This service call was off to a good start! When he arrived, I explained the issue I was having and he set about troubleshooting the problem. He determined the module was faulty and replaced it. Cool! Awny is friendly, competent, and generally
Anne S.
Anne S.
Dec 06, 2021
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Our insert looks great, and Awny, the installer is super responsive and great to work with. He carved time into his busy schedule to get our gas logs installed in time for the holidays. Ask for Awny- you won't be sorry.
Steven W.
Steven W.
Dec 05, 2021
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I was wanting a fireplace insert in time for Christmas and Custom Fireside helped me pick quality unit that was in stock. I was able to pick it up the next day and was available for both questions and to help me recognize i didn't receive one of my boxes in the "kit" and without question had the missing component i needed same day. Their regular contractors were not available for 6-7 weeks so i went my own route (Hired Shah from Radiant Heating and Plumbing). Project started on Monday and I'm fully enjoying my amazing new fireplace on Saturday. Thanks Custom Fireside
Hermes S.
Hermes S.
Dec 02, 2021
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Awny was terrific. He was early and was immensely courteous. He spoke to us about what he was going to do to clean the fireplace. We asked him to please show us how to use our remote. He was extremely helpful in showing us all about our unit. We were very impressed and grateful for his help. Thank you for sending him.
Ann C.
Ann C.
Nov 28, 2021
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I think we caught Rick on a bad day. Possibly the least friendly or helpful salesperson I've ever encountered. We decided to try River City next and we're relieved to have a friendly and informative salesman.
MrRockernroller
MrRockernroller
Nov 27, 2021
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Awny from Custom Fireside was absolutely fantastic to work with on the installation of our new Hargrove Radiant Heat Series vented gas log set. He really took his time to create a beautiful look and feel, and answered all of our questions. We are very happy with the installation, and are now looking forward to the installation of our refaced door. Glenn, Awny and everyone we’ve encountered at Custom Fireside have all been very accommodating, helpful, instructive, and a genuine pleasure to work with!
Jen G.
Jen G.
Nov 20, 2021
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Custom Fireside has the best selection of anything related to fireplaces! We had our new gas fireplace insert installed last week and love it! The install process was super easy, the installers were friendly, thorough and cleaned up after themselves.
Donita R.
Donita R.
Nov 18, 2021
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I have been calling for four weeks. I purchased the most beautiful insert from Custom Fireside and the instillation process went great. I had a cleaning a few yrs ago that also was perfect. This time I need service and I believe I have left over 10 messages. Not one return call. I realize it is a busy time, but there is no excuse for not returning calls.
I am very disappointed.
Kathy B.
Kathy B.
Nov 16, 2021
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We were actually recommended to Custom Fireside by a different fireplace company. We purchased the Rustic Timbers gas log set and we are very happy with the selection and service! Awny did a great job installing our set. We highly recommend Custom Fireside!
Adam Cook
Adam Cook
Nov 06, 2021
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Staff was knowledgeable and helpful. They have a wide selection of wood fireplaces, stoves and gas on display to help you figure out what you are looking for. They do not carry every brand so if you did research on a specific make and model, it is worth discussing with them as they would have a equal option to the pick from. They also can arrange installation which is an added bonus.
Mike Z.
Mike Z.
Nov 01, 2021
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One star and only because I couldn't choose anything less. The good ol' boy at the front counter was talking to another good ol' boy and his wife when I walked in. He didn't even acknowledge my presence. No, "someone will be with you in a minute" or anything. After at least 10 minutes and other people lining up behind me, a salesperson from the back, who was helping a couple, happened to come to the counter and at least acknowledged everyone's presence...then another guy arrived with sandwiches and saw the back up and just started helping someone not even in line
Laurie T.
Laurie T.
Oct 22, 2021
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We hired this company to convert our wood burning fireplace to gas Six years ago. Back then they were a little difficult to get ahold of but they eventually showed up. Now they are impossible. We seem to lose our remote (the only way to turn the stove on) during the summer and this year is not an exception. We have called four times, left messages, no response. We're looking for a new dealer for sure.
David C.
David C.
Feb 12, 2021
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We have two gas fireplaces in our home that were installed ten years ago. One of the units in the living room shutdown while being used for several hours. We contacted the service department and were able to get a service man out within a week. He arrived wearing a
Mask and resolved the issue. He was professional, knowledgeable, tidy, efficient and a definite asset to the business. It is clear that Customer Fireside has an organization that supports the products they sell. Will definitely use them again.....the service rep was a pleasure to work with....
Dawn K.
Dawn K.
Feb 06, 2021
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Excellent customer service with extremely knowledgeable staff.
The shop is well equipped and the products are well displayed. There's plenty of staff and everyone is very helpful. Will recommend
Customer Fireside to my family and friends.
S. F.
S. F.
Nov 24, 2020
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The only reason I'm not giving 5 stars is because they had very little stock under $3K, or items for smaller spaces. I recognize that their stoves/fireplaces/inserts are high quality, but it would be nice to have a few more options!

Otherwise, most of the employees were quite knowledgeable and free with advise even if you don't purchase anything from them. We ended up purchasing a stove elsewhere, but I still wanted to write a review to compliment their friendly and accommodating staff!
Bob Eggen
Bob Eggen
Nov 04, 2020
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Poor customer service! Evidently, based on my conversation with a Custom Fireside representative today , they are only interested in new installations not service after the install. I requested a service, which included a reinstall of my pellet stove (which I purchased from them) and was told they don’t provide the reinstall service. After questioning why and a lengthy hold on the phone, I was quoted a ridiculous estimate of over $550.00. Sounds like they really didn’t want to take care of my needs, since a annual tune up only costs $175.00. If I knew that was the level of customer service
Patrick M.
Patrick M.
Oct 31, 2020
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We just had them put a new insert in our family room fireplace. Amazing service, they were on time, extremely professional and did a great job!
I would recommend them to anyone!
Randy Begley
Randy Begley
Jul 28, 2020
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Brad assisted me in picking the right chimney for my wood stove and Custom Fireside had everything in stock. The service couldn't have been better and Brad was a tremendous help. His character and customer service skills give me hope for America's future.
Veronica Hughes
Veronica Hughes
Jul 25, 2019
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Deleted my prior 1 star review and comments. Mitch, the owner contacted me and worked with me and his team directly to make sure I received great service going forward. They came through and my fireplace doors look great! I was also given a discount for the delay. All in all I am happy with the finished product.
Jim Bonfield
Jim Bonfield
Jun 27, 2019
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We've wanted a gas fireplace insert for a long time. In fact, we had the gas line added four or five years ago and never made the step forward to get a gas insert. (It just seemed overly expensive and kind of confusing.) However, today was the day. I decided that we were going to finally move forward and honestly, I was going to shop local merchants and then probably buy an Amazon. (I know... I hate that too but sometimes the price difference so much you just can’t ignore it). However, not only did I get the right education but these guys actually beat the online pricing and we came home with
Mark Sutherland
Mark Sutherland
Aug 30, 2017
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Really great selection from many different brands of fire place inserts and gas log sets. We ordered a gas log set and we love it we can light it up everyday regardless of burn days or not it's so great. Nice and cozy.