We rely on the values of integrity, hard work, and reliability to continue to build an excellent reputation in southern Wisconsin. We believe that the best way to market our business is through satisfied customers and old fashioned word of mouth. The majority of our customers are friends or family of past clients.
Seasonal maintenance of your furnace will help lower your energy costs and minimize the chance you'll need emergency service. Our technicians are trained to diagnose your home comfort needs and make recommendations on the best system for you. The Carrier credit card is issued with approved credit by Wells Fargo Bank, N.A. an Equal Housing Lender.
Seasonal maintenance of your furnace will help lower your energy costs and minimize the chance you'll need emergency service. Our technicians are trained to diagnose your home comfort needs and make recommendations on the best system for you. The Carrier credit card is issued with approved credit by Wells Fargo Bank, N.A. an Equal Housing Lender.
Services
Forward Heating and Cooling is owned by Sam Jones and his wife Alison. Their two young sons enjoy helping build ductwork and load materials. Alison is a UW-Madison alumni and Sam a graduate of Edgewood college. Sam's post graduate education involved completion of a HVAC apprenticeship program. He won the Wisconsin state HVAC apprenticeship skills competition and went on to compete nationally.
At Forward Heating & Cooling, we offer a full range of services to keep you warm and comfortable inside when the weather's cold and stormy outside. From heating services to furnace repair and installation, our professional heating contractors do it all so you'll never have to worry about staying warm.
Don't let hot summer temperatures get the best of you - or your air conditioner. The professionals at Forward Heating & Cooling are standing by to make sure you stay cool and comfortable. Our certified technicians specialize in air conditioning repair and AC maintenance, and we are proud to offer excellent service to residents and businesses in Madison and South Central Wisconsin.
At Forward Heating and Cooling we have been involved in Geothermal for over ten years. We have been trained in Oklahoma by the International Ground Source Heat Pump Association and by Waterfurnace International. At Forward Heating and Cooling we can install your geothermal system from start to finish without hiring any subcontractors in the process.
We're proud to install systems from the company that invented air conditioning. As one of the most recognized names in the business, Carrier continues to innovate both the efficiency and reliability of indoor air equipment. This translates to lower cooling and heating costs while experiencing near-flawless performance.
Reviews (13)
Tyler Steier
Dec 29, 2021
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
Sam was awesome! We got three quotes and Sam's price was much lower than the other two. Sam and team installed a top brand (Carrier) unit. Sam was very timely on responses (usually with in a few hours) and kept his promises. Would recommend Forward to everyone interested in HVAC services of any kind.
Services: AC installation, Heating system installation
Sam was awesome! We got three quotes and Sam's price was much lower than the other two. Sam and team installed a top brand (Carrier) unit. Sam was very timely on responses (usually with in a few hours) and kept his promises. Would recommend Forward to everyone interested in HVAC services of any kind.
Services: AC installation, Heating system installation
Eric Witte
Dec 05, 2021
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Reached out after our boiler died. Worked with Sam and he was immediately responsive, flexible with scheduling and punctual. He gave me a thorough run down on what we could do in our old farm house with great deal and consideration for the final look. He was timely with the follow up quote and I greatly appreciated it. The bid and timelines were very reasonable.
Scott Laeser
Feb 27, 2021
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Sam installed a geothermal system for us. Two years in, we can't say enough good things about the system and working with Sam. He was easy to work with, a good communicator, and very responsive. It was a big remodel project and required some creative work to tie the new and old parts of the house together. Even in the coldest days of winter, it's kept our house right at the set temperature. I would definitely work with Sam again.
Robert Laeser
Feb 12, 2021
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Since 2011 Sam has installed two complete geothermal HVAC systems for me. One was a new home and one was a remodel. Sam also installed a garage furnace and has maintained both of the geothermal systems. Sam's work has alway been professional, cost effective and timely.
We recently returned from weekend away to find the heat not working. We live an hour from Madison but Sam was able to access our thermostat remotely, activate the backup heating system, and have the house warmed up by bedtime. He then made the trip to replace a part in the geothermal system.
I have been a landlord for forty years
We recently returned from weekend away to find the heat not working. We live an hour from Madison but Sam was able to access our thermostat remotely, activate the backup heating system, and have the house warmed up by bedtime. He then made the trip to replace a part in the geothermal system.
I have been a landlord for forty years
Richard Keller
Nov 22, 2020
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
I can't recommend Forward Heating and Cooling highly enough. Sam offered a competitive bid and outstanding, quick, responsive service. When he couldn't find the equipment we needed here in Madison, he tracked it down in Iowa and got it the same day! We'll definitely use Forward for all of our HVAC needs.
I can't recommend Forward Heating and Cooling highly enough. Sam offered a competitive bid and outstanding, quick, responsive service. When he couldn't find the equipment we needed here in Madison, he tracked it down in Iowa and got it the same day! We'll definitely use Forward for all of our HVAC needs.
Brian Williams
Nov 14, 2020
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Kristi Arnquist
Nov 08, 2020
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Sam Jones/Forward Heating and Cooling installed a geothermal system in my home.
You'll not find a contractor as reliable and responsive as Sam Jones. Great work ethic, doesn't cut corners, extraordinarily responsive- always calls or texts me back usually within an hour or two. Meticulous, trustworthy, and very reasonable. Obviously, I can't say enough good things.
You'll not find a contractor as reliable and responsive as Sam Jones. Great work ethic, doesn't cut corners, extraordinarily responsive- always calls or texts me back usually within an hour or two. Meticulous, trustworthy, and very reasonable. Obviously, I can't say enough good things.
Heather Dean
Oct 22, 2020
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Stephanie Licht
Aug 05, 2020
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Nicholas Alexander Katsandonis
May 17, 2020
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Zuzana Repkova
Dec 05, 2019
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Nancy Acker
Sep 10, 2019
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Emily Seo
Jul 22, 2019
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