Thank you for taking the time to view our inventory. Your interest is very important to us, and we will strive to help you find a vehicle that fits your needs and your budget. We are a family owned business that has been operating for over 30 years. All of our vehicles have passed a VA state safety inspection.

Unlike most other dealerships, we DO NOT charge a processing fee. We offer a free Carfax report with any vehicle we sell. Some of our vehicles come with a limited warranty, and we welcome you to take any vehicle of ours that you are interested in to your mechanic for a pre-purchase inspection. We welcome trades, and are also happy to explore all options to arrange financing if necessary.

Please let us know what we can do to assist you, and we look forward to hearing from you. Automotive Fraud Prevention and Cyber Security Solutions Licensed from stockNum Systems, Inc.

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Vehicle Request Report

We are constantly on the lookout for the best vehicles to put on our lot for sale and we deal with a number of wholesalers around the country. We will probably be able to find it for you in a matter of days. Automotive Fraud Prevention and Cyber Security Solutions Licensed from stockNum Systems, Inc.

Reviews (9)

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John Lowe

Jun 17, 2021

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I'm writing a review as a previous employee. I've been in this industry here in Harrisonburg for over 35 years.
This family has built its reputation through ethical business practices.
With today's business climate, it's difficult to maintain favorable ratings.
This company has done so and all the 5 star ratings are well deserved. I highly remind this dealership.

Zach White

Apr 17, 2021

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John was great to work with! Fast, friendly, easy, and helpful throughout the entire process. I highly recommend going through University if they have what you’re looking for.

Kali Rexrode

Mar 24, 2021

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We purchased a camper from University Motors in Harrisonburg and they went above and beyond to make sure we had a great experience. The process was easy, the owners were super friendly and professional...we would most definitely do business with them again!

Ryan Kirby

Mar 05, 2021

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Great dealership and great staff made our purchase of a truck easy and enjoyable. They went the extra mile to help us, and made us feel that customer service and their reputation was worth more to them then making an extra buck. We appreciate everything they did, and would be returning customers in the future!

Mac Mann

Jan 29, 2021

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Great staff, good prices, made the entire process very easy! I appreciated that while there was clearly an eagerness to sell a vehicle (to be expected), I felt valued as a customer and didn't feel pressured to make a decision on the spot. I definitely recommend John, his customer service is great and he knows what he's talking about!

Savannah Blake

Oct 29, 2020

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I had such a positive experience buying a car here!! John was exceptional and really went the extra mile to ensure that the process went as quickly and as smoothly as possible. Very happy with my purchase!!

Betty Hinebaugh

Oct 10, 2020

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This was probably the easiest auto buy I have ever made. We had multiple problems and John was right there to address every one of them and make the experience great. Thank you John and University Motors!

Jared Hammer

May 17, 2020

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Oh man where do i start. My son and I stopped here to look at a car, and immediately a guy came out and introduced himself as John. John asked if we needed keys to any car we wanted to look at and or test drive. We found a nice clean 2008 Saturn Aura witch we test drove and ultimately ended up buying. The car only had 75,000 miles and the price was right. John even worked with me because of my credit isn't the best and we did in-house financing. After about one month of owning the vehicle my son mentioned that the car was slipping gears. I immediately took it to Broadway Automotive to have it checked

Philip Ofrias Iv

Jul 03, 2019

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Best place to buy a car. I've been to numerous dealerships in the past week, all of which were trying to shill me out of every dime in my pocket. These guys gave me buy far the best price and easily the best customer service I've experienced in years. Go in, see Chris or John. They'll take care of you. I love my new Mazdaspeed.