The Fire Factory
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We can service your existing appliance or install a brand new one to keep your family safe & warm. Are you shopping for the best hearth appliances and accessories for your home or outdoor living space? Look no further than The Fire Factory. We're conveniently located to the metro Milwaukee area and the surrounding communities and offer quality products and expert installation services throughout Milwaukee County, Waukesha County, Washington County, Ozaukee County, and Southern Sheboygan County.

In our 20+ years in the chimney and hearth industry, we've seen brands and trends come and go, and we've seen first-hand which brands have the experience, technology, and commitment to excellence to create reliable, durable, beautiful, and efficient products.We've identified the best brands producing the best appliances and accessories, and we're proud to carry the cream of the crop right here in our Showroom.
Services
The Fire Factory was started by Larry Berg, owner of Chimney Concepts, a comprehensive chimney repair and service company located in Cedarburg.

After years of servicing, installing, and repairing chimneys and hearth appliances throughout the metro Milwaukee area and the surrounding communities, Larry realized there was a lack of quality hearth appliances and accessories available to his customers, which is why he launched The Fire Factory retail store a little over a decade ago.
Our services don't end when you leave our Showroom - we also offer installation services, maintenance services, and parts replacement. Our technicians are highly trained and skilled, as well as certified by the Chimney Safety Institute of America (CSIA), so you can expect professional and reliable service when we're called out to your home.
Ah, the fireplace. The charming and beautiful focal point of the home. On those cold nights, we all flock to the room with the fireplace to take the chill off and melt away the stresses and worries of the day. But even when the fireplace isn't in use - like on those summer nights - it can still be a beautiful and charming focal point, which is why it's one of the most desired features when shopping for a home.
Over the years, we've grown more concerned with the environment and efficiency, and have come to want more than just heat from our wood fireplaces. The good news is, today's wood fireplace manufacturers offer fireplaces that meet all of our needs: high heat, high efficiency, low emissions, and all the charm and style you crave.
The beautiful, dancing flames are what we love most about fire. But for many homeowners, the time and effort that goes into stacking wood, building the fire, stoking the fire, and waiting for the fire to die out before leaving the house or climbing into bed is just not realistic or fitting for their lifestyles.
Reviews (9)
Sharon Hammon
Sharon Hammon
Jan 13, 2022
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We called Chimney Concepts to check over our gas fireplace. We have lived in our home just over 4 years, and some of the rocks and material on the floor under the grate wasn't looking very well. Joe came out, tested everything and worked with the material in the fireplace. Checked the condition of the logs, grate, and all the rocks and material that make up the rest. When he turned on the fireplace we had flames from the bottom to the the top of the fireplace. Prior to this we were only having flames above the logs which didn't even produce any heat. We had no idea the fireplace could look so nice
Todder H.
Todder H.
Dec 23, 2021
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Our tech, Dave, knew everything about our fireplace model and fixed all issues during our scheduled maintenance today. Kind, courteous and professional. And he arrived AHEAD of our scheduled time. Highly recommended.
Robert Kowalsky Bob
Robert Kowalsky Bob
Oct 28, 2021
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Dave was here annual maintenance on our gas fireplace and to provide ideas and a preliminary estimate for new fireplace doors and a new hearth. Dave was excellent. The annual maintenance was completed and uncovered broken log. He asked alot of good questions about the new door and hearth. He also informed us that the log was under warranty and would be replaced. A few days later we received a comprehensive email outlining our options. We will be following up on the project. Dave returned today to replace the log. Dave and the Fire Factory are a great place to do business.
Rich Lampereur
Rich Lampereur
Sep 15, 2021
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Chimney Concepts/The Fire Factory did a great job. Their installers (In particular, Brad) were very professional and courteous. The end product looked great. We are very pleased.
Kristine Wallner
Kristine Wallner
Aug 17, 2021
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I just had routine gas fireplace maintenance done by Dave, a technician from Chimney Concepts. Dave and his assistant did an outstanding job! Dave was friendly, courteous, and helpful. I previously had a new gas fireplace installed and my chimney rebuilt by Chimney Concepts. They did an excellent job! I highly recommend Chimney Concepts for all of your fireplace needs.
Kathy Marino
Kathy Marino
Aug 05, 2021
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Everyone at The Fire Factory were very professional and helpful. Bobby was very knowledgeable about all of the options available to us and assisted us with choosing the best for our needs. Cody and his work crew were meticulous and built a beautiful fireplace. They started and finished the job as promised. They go out the way to make sure you are very happy with their work. We would highly recommend working with the staff at The Fire Factory.
Traci Hopeman
Traci Hopeman
May 23, 2021
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Our fireplace is up and running again thanks to Dave! He is efficient, honest and personable. He went over our bill before paying and caught an unnecessary charge before we paid! Scheduling our appointment was also very easy. I highly recommend Chimney Concepts.
Julie Moeller
Julie Moeller
Apr 24, 2021
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I had my fireplace switched back to a gas fireplace. Jared and Jason did an amazing job. They protected my floors, cleaned up after themselves and were all around very pleasant to work with. I am extremely happy with the results. Jared always answered any questions I asked. Thank you Jared and Jason for the awesome job.
Adam Carlson
Adam Carlson
Dec 29, 2020
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Great product and service! Had our wood burning fireplace converted to the Eiklor 5 Burner. Friendly sales reps and technicians; never had to step foot in the show room and ordered over the phone.