Wilde Automotive Group
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Wilde Automotive Group
Harold Wilde started the Wilde Automotive Family when he returned home from his duty as a pilot during World War 2. Settling down and opening a used car dealership was his first step in what would be an illustrious career as a businessman and community leader. The family still remains in control of Harold's legacy and continues to practice the principles that he preached.

For over seventy years the Wilde Family has continued to provide excellent value on New and Used Cars in Wisconsin dealerships. The communities of Madison, West Allis, and Waukesha know and love their local Wilde dealerships. Join the Thousands of Happy Wilde Automotive customers and see why they love Wilde so much!.

Wilde Group WI - MSRP includes destination and handling fees. Prices are plus tax, license, registration, and $219.00 dealer service fee extra (which fees represent cost and profits to the dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale, plus any dealer installed accessories).
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Wilde Automotive, founded by Harold L. Wilde, is a family owned and operated car dealership business. Harold's career began in 1944 in Muskegon, MI, where upon returning from WWII he opened a used vehicle sales operation with Bob Siscoe. Hard work, perseverance, and keeping family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group.
Reviews (10)
James Lewis
James Lewis
Jan 09, 2022
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Critical: Professionalism
The Sales manager didn't even have the courtesy of coming out of his office to discuss the potential sale. The Salesman Hans was great.
Micah Og
Micah Og
May 12, 2021
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My parents have bought multiple vehicles from a couple Wilde locations over the years. After purchasing my first from them, I'm appreciative of the experience. Benji was communicative and able to share most of what I needed to know before I got out there.
Alan Arenz
Alan Arenz
Mar 30, 2021
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Positive: Professionalism, Responsiveness
Have had my service work done here since I bought my Subaru there in 2017. Their service department is top notch and do not force major up sells. I want my car to last so I make sure that service is done as scheduled to protect investment.
Bryant
Bryant
Mar 27, 2021
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I have sold cars for about five years and experienced the other side of the desk while visiting recently to help a friend find a car. It was such a good experience it made me want to work there to find out if we just got lucky or if it was how they did business. Recommended .
Khurram S.
Khurram S.
Mar 13, 2021
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Bought a used 2019 Camry from Wilde Honda last night and was never told any of the issues with the car or was given a carfax. The car was in an accident and not fixed properly, It vibrates at high speed, and engine burns oil. So I went back this morning to talk to used car sales manager he said he can’t exchange the car but their service department can look at it. I have to leave the car there for a week and they will not provide a rental either. Never buying another car from Wilde again.
Gloria Klomsten
Gloria Klomsten
Sep 18, 2020
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We were told to ask for Kasey when dropping our car off for service. We waited a LONG time in the service department before someone even waited on us. Finally Kasey showed up but had a bad attitude and sarcastic manner. Next day she called and said we needed new brake pads and brakes on the front and some other work costing close to $2000.00. She said a lot of it was because of the parts. My husband priced the parts and they came to around $300 plus we just had new brakes and brake pads put on. Needless to say we took the car elsewhere for the work. Not a fan of their service department.
Karen Thomas
Karen Thomas
Aug 14, 2020
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It's great to hear that their customer service is top notch. However, their stewardship in the community lacks respect. Where their trade in cars are parked down the street from the quiet showroom, is where the horns go off all day long as employees are too lazy to look for the car with their eyes. We have been fighting this public noise violations for 2 years and cannot get them to be good neighbors. Yes, our homes were here before they put in their parking lot.
W. L.
W. L.
Jul 19, 2020
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Bought my first vehicle from Wilde Toyota in West Allis. Would not recommend buying from there. First they messed up my paperwork and had all of the paper work ready to go and printed with the vin number for one car and the serial number for another car. So when I went to call insurance I had the vin number for a totally different vehicle. The dealership never even realized it, we did their job for them. Than they promised me a second car key and said they would call me on Friday for it, I had bought the car Wednesday. I never got a call that whole weekend. I called them the following week and
Jacky Chen
Jacky Chen
Oct 11, 2019
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The salesman was pretty nice unfortunately when we got there, the vehicle we were going to look at was already being test-drove and ready to purchase by someone else. Yes we had an appointment. So I don't know if I'd return here again
Corey Meaney
Corey Meaney
Sep 06, 2019
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I come for the Subaru dealership and I really like the service center. Been there 3 times so far and it's typically very nice with decent snacks and drinks to keep you happy while you wait. Typically pretty fast on oil change and service in and out in about 30 minutes although the last one took longer because of a stereo update that ran long.