Floormax Direct
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Floormax Direct
We are an All-American family owned and operated flooring business. Serving customers since 1981, we have successfully served the flooring needs of our customers nationwide. We are located in The Flooring Capital of the World, Dalton, Georgia, which enables us to save you money on brand name flooring manufacturers. We take pride in providing our customers with quality flooring at exceptional prices.
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The decision to go with hardwood for your floors is a choice that people do not usually make lightly. Of course, with any flooring choice, there is a great deal of research that goes into the purchase. With hardwood, however, not only is it a long-term choice, it is one that comes with some commitment as well.
During your search for the perfect flooring for your home, it's likely you've seen some materials you absolutely loved. However, for one reason or another, they weren't feasible. For instance, hardwood is an excellent choice, but can't be placed in basements. Natural stone is luxurious and beautiful, but requires a great deal of maintenance.
If there's one thing we can count on every day, it is the fact that life happens, and waterproof flooring can help. No matter what floor you choose, there will be spills, no matter how careful you are, and stains are a sure bet. However, they don't necessarily have to mean that they'll do your floors in.
Waterproof floors not only protect your home from water damage of all kinds, but it also beautifies and protects in other ways as well. They're a perfect addition to many spaces where dampness and spills are likely to happen but perfect for any room in the home. If you need an excellent floor covering, why not stop and consider your options and advantages in waterproof flooring?
Cleaner carpets can make your life at home more comfortable. Over time, stains and odors stick to your floor's fibers and make the indoor air quality worse. Candles and air fresheners only mask the problem. Odors that have become trapped deep within the carpet's fibers will be released every time you walk over the surface.
Reviews (12)
Melissa Brady
Melissa Brady
Dec 21, 2021
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Thank you, Stan, for helping us find exactly what we needed and for making us feel like valued customers. Such great customer service seems to be rare, these days, and is greatly appreciated!
Francine Moore
Francine Moore
Dec 12, 2021
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Thank you Stan for the excellent customer service. I originally purchased flooring from Floormax in 2005 from Jerry Stanley, such a great guy. My he Rest In Peace. Stan and his sons have carried on his legacy of great service and kind spirits when shopping for flooring. This month (Dec 2021) I was ready to replace the flooring that I purchased in 2005 at Floormax to get a fresh update in my kitchen. After many visits to my local flooring stores I decided to drive two hours from home on a stormy day to go back to a place where I had been treated so well and received the best prices. Once again I
Shaundra Anderson
Shaundra Anderson
Nov 01, 2021
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My husband and I are working on remodeling our home and went to FloorMax Direct in Dalton, GA. When we arrived we spoke to our sales agent Stan. We told him what look we were going for and the type of flooring we needed. He showed us a couple options. I fell in love with one of them and Stan gave us an AMAZING price for it. From beginning to end, the service at FloorMax was 5 star. We’ll be headed back in a couple weeks to get carpet for the remaining rooms. Thank you Stan for everything and even checking on us after the fact. You made this experience great!
Lindsay Mathis
Lindsay Mathis
Nov 01, 2021
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I have been very happy with Floormax. I bought my flooring through them 5 years ago and am now working with them to buy for my mom’s house. Stan is super friendly and helpful and will get you samples sent out to you very quickly.
Cheryl Baldwin
Cheryl Baldwin
Oct 17, 2021
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Floormax direct was amazing!! Stan was courteous, professional and his follow up was swift. They were able to find and ship wood to replace my damaged wood floors. I highly recommend them!!
Stan is the best!!
James Lawson
James Lawson
Sep 25, 2021
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The floor max team not only has exceptional products and pricing, they are honest folks with a serious focus on customer satisfaction. Thank you Stan
Michele Mulkey
Michele Mulkey
Jul 30, 2020
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Mike was helpful beyond our expectations. He worked relentlessly to find our exact LVT match, procured the material quickly, and helped save us money on shipping. Mike and FloorMax were great to work with.
Stacey Bernstein
Stacey Bernstein
Oct 13, 2019
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We met Stan at the Atlanta Home Show in September. He gave us a great price on luxury vinyl wood-like flooring, sent us samples and Chris Hough's flooring team installed it this week. We couldn't be happier with the experience, from purchase to installation! Chris' team was professional, quick and did an awesome job! We will definitely contact Stan and Chris for any future flooring needs.
Matt Barrett
Matt Barrett
Aug 06, 2019
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Stewart helped us pick out the perfect flooring for our finished basement! Worked the best price and even arranged for a trusted installer. Because of the quality of product and first rate customer service FloorMax is our first stop for all of our flooring needs! Thank you Stewart and the floormax team! We love our new pet friendly flooring.
Sharon A.
Sharon A.
Mar 16, 2018
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I met the people from Floormax at a Home and Patio Show and looked at some flooring. They sent samples and we discussed over the phone, and they sent more, then discussed it again and they sent more samples. I think they sent 4-5 boxes before 'the one' appeared. It was a gorgeous 7" plank oil-rubbed, wire-brushed European Oak that was milled in the USA and because of a year-end special it was under $5 a square foot!! I never dreamed I would be able to afford a floor like this, so we ordered it and it was shipped to our city in Florida to a shipping facility. My son took his truck
Kaye J.
Kaye J.
Mar 26, 2014
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Found it very interesting to just get this...when the slow boat from China finally arrived, my husband drove 10 hours round trip to pick up to make sure we got what we ordered. He discussed his issues with Jason Stanley's father (you????) regarding the poor level of customer service. Before my husband left, Jason (son of owner...social misfit?) told him he hoped our floor warped within 6 months...a customer who spent over $4000 with you! Well...we passed that 6 months mark & no warping. Fortunately your product is much better than your service and business attitude.

Oh...I filed
John F.
John F.
Dec 31, 2010
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What a waste of $6k. Purchased solid walnut floors from home show in gwinnett. Salesman used a wire brush to scrape floor back and forth to show you strength of wood and finish. Well my 30 lb. dog was able to scrape up the floor in a matter of days. The salesman said it was russian walnut. The box said made in china. The floor within weeks started to crack and flakes of the finish came off. Expensive lesson. Will never buy from Floormax Factory Outlet again.