Harper Motors
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Harper Motors
Welcome to Harper Motors, serving the Eureka area with a wide selection of new Ford, Kia vehicles and quality pre-owned cars, trucks, and SUVs. We welcome the opportunity to serve you, and our goal is to put you behind the wheel of the Ford, Kia that is right for you. We have a large selection of used cars.

We are the nearest Ford and Kia dealer for Humboldt County residents. Please feel free to browse our new and used inventory, research financing options, or request a quick quote on a vehicle. You can even schedule service or order parts for your vehicle. Check out our hours and directions page for directions from anywhere in the Eureka area.If there's anything we can help you with, please send us an email or call us at (707) 443-7311. We look forward to serving you!
Reviews (26)
Jason Osburn
Jason Osburn
Nov 18, 2021
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A great place to shop for a vehicle or get your vehicle serviced. I purchased a 2017 Ford F-150 from there and had a very smooth and easy purchasing experience. Chris Arnold there was good to work with. He knew the vehicles inside and out, didn’t pressure-sell, and was open to negotiation. In the end I walked away very satisfied with the transaction. Since then, maintenance and routine checks have been a breeze there! Their shuttle service is excellent!
We don’t have a lot of options in our area, but I’m very glad Harper Motors is here!
Nelson Sierra
Nelson Sierra
Oct 07, 2021
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They ran a bait and switch with their sale. So we refused the car. Sales manager and rep told us nothing they can do as they are going to do as they are marking up stock. So basically take it or leave it so we left it. Money walked out the door.
Kristen Webb
Kristen Webb
Sep 26, 2021
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Harper’s is always able to help me with what I need. The service staff is always helpful! This is the only place I take my vehicles for service.
Seth Stone
Seth Stone
Sep 25, 2021
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I purchased a Ford Fusion from Harper Motors for my mother and they gave me an incredible deal and were so helpful. It's comforting knowing my mother is being taken care of by a great dealership.
Camellia Yocom
Camellia Yocom
Sep 18, 2021
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My 2017 Ford Explorer was having issues with the fan after a recall repair. Trevor & Robert got to the bottom of it, got me a rental and repaired the issue .I am incredibly greatful for their understanding & customer service .
Lynda Grogan
Lynda Grogan
Sep 18, 2021
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I purchased my Ford Ecosport back in August from Seth at Harper Motors. He took a lot of time out of his day to show me many cars until we found just the right one for me and it was within my budget. Would highly recommend him and Harper Motors.
Phil N.
Phil N.
Aug 29, 2021
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I drove up to Eureka from the bay area to buy my car at Harper. Seth did everything to earn our business over the phone
1. He actually had the car
2. He held the price and the car overnight so we could get there
3. Negotiated responsibility over the phone
4. Straight up small town honesty

great folks
Izzy Ferraro
Izzy Ferraro
Aug 26, 2021
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I definitely don't recommend. I had an oil change, was overcharged $10. It wasn't a huge issue but I called the service department roughly four times over the course of a month just trying to get ahold of someone to ask about it. It wouldn't have been a big issue, but the fact that they never responded made it ridiculously frustrating. Previously they were fine answering if you're simply scheduling, but other than that they just do not care about customer service. Regardless, it costs $190 to have your airbag wiring looked at and nothing changed at all, but they can do it because they have a monopoly
Mallory Halbach
Mallory Halbach
Aug 20, 2021
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Kia souls engine died at 113k miles. They offered to rebuild engine for $8000 as there is a parts shortage tight now. It's not covered by warranty. Car was religiously maintained and had oil changes. After review they did call and explain exactly what had gone wrong with it. They say that they will investigate into it further. Kia caller after review was very friendly and helpful. I do think it's odd a car only last 113k miles but it was nice to get some extra info after I reviewed.
Amethyst A.
Amethyst A.
Aug 17, 2021
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We bought a lemon ford in hollister CA. We had 70 thousand miles on it when the car over heated and blew engine. After weeks of research we found the eco boost engines have a flaw and the coolant leaks into cylinders. We were lucky the car didn't catch on fire as some has. There are hundreds of class action law suits because of this issue. When we took the car to harper they denied any problems with the eco boost and I was concerned because they don't know the issues they wouldn't fix it. When I voiced my concerns to mechanic he was quite rude and told me I needed to stop doing research
Devin N.
Devin N.
Jul 10, 2021
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I purchased my truck from here. A white F-250. Well my truck has been in the shop here 6 times. They don't call you back. Ford themselves has said they are terrible and will be dealing with issues at a different level. Don't go here and don't take your vehicle. Go out of the area.
Adam S.
Adam S.
Mar 26, 2021
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Service experience was rough. They charge about $300 for diagnosis, even for very common problems that Ford has admitted to but not issued a recall for. My service writer was rude. Online reviews confirmed many customers have similar experiences, and the nearest highly rated Ford dealerships are more than 3 hours away. I sold the car and bought a Toyota at Mid-City Motor World. It shares a parking lot with Harper and seems to be one dealership, but they are separate.
Jennifer S.
Jennifer S.
Apr 06, 2020
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I traded in my Prius for a used Ford F-350, about a year and a half ago. I love my truck. However, from a business standpoint, I found them to be predatory. They charged way too much for the truck, gave me a very low trade in value (then turned around and sold my Prius for what I paid for it!), and acted like they were doing me a favor. I needed a truck to pull my Airstream, so I was a bit under the gun to purchase a vehicle. In retrospect, I'd never go back to them. It was very clear to me, they were interested in my money, only. Not building a relationship. When the truck was delivered
Ana R.
Ana R.
Feb 01, 2020
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A year ago I made the mistake of continuing to trust Harper Ford with repairing my Ford vehicle.

While they have always been more expensive for repairs than other local shops, I went back for years for check ups and maintenance due to how friendly they were.
That promptly changed once they destroyed my vehicle and did everything they could to hide it, then deter blame.

I was out of country and had my vehicle towed to their lot for repairs and maintenance, one of them being that I felt my back trunk had been damp for a few months and wanted to see if my seal needed to be redone.. I called to
Amanda H.
Amanda H.
Oct 21, 2019
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Service was awful! This is the second worst experience I have had at KIA! Not only did the car salesman tell me that he was "off his game because he went to the fights the night before and got drunk" but he also told me I was basically a waste of time if I didn't have a down payment then and THERE. I swear I will NEVER recommend anyone to go there again and I will never step foot there again. I will be taking my business down south. As a car salesman you're supposed to help me all the way through the process, and if he would have waited a couple weeks, I would have had the money
Brandon S.
Brandon S.
Jan 09, 2019
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Dave in the Part Department is a Superstar!!!

I was driving North on the 101 and my 2014 Ford F150 just kept dying every 20 miles. It would restart and go another 20 miles, but this is no way to vacation with family. We called him on Saturday at around 4:00 p.m. to see if he had a throttle body in stock to fix the issue. He had one in stock and even though they close before I would arrive, he helped my buy it over the phone and gave it to the reception desk to pickup the next day. Got it installed and finished my vacation trouble free!!

Thanks Dave!!

To Manager - Promote or give Dave a raise
Joe S.
Joe S.
Dec 11, 2018
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This review is for the purchase of a used truck from Harper. I was searching all over the state for my perfect truck, and Harper had 2 of them that fit the bill, so I drove all the way down from Tahoe (7 hours) to look at it. I was a little worried that it would not be as advertised or as pictured. But beforehand, I called and Chris gave me detailed info on both of them, and when I did get there, I found that the trucks were exactly as he described them. I knew which one I wanted right away, and they worked with me on the financing and the price. Chris was good to work with, and he even knew
Michelle M.
Michelle M.
Nov 22, 2018
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Just bought a new 2019 Mustang GT from Harper's. Andy, Mary, Anthony, and Laurence were funny and great to work. They got us a good deal and made the experience pleasant. We will definitely do business with them again.
Amber F.
Amber F.
Nov 09, 2018
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Three cheers for Harpers Service Department!

Hip-hip hooray!
Hip-hip hooray!
Hip-hip hooray!

I couldn't be happier with the service I received. Nate was extremely kind, honest, and knowledgeable regarding my vehicle and the service needed. I truly appreciate the shuttle service that took me to work and picked me back up when my vehicle was finished (shout out to Keith!).

Not only were the employees great, I couldn't find a better price for the repairs done. It's not often you leave a dealership/mechanic feeling good about what was done.

Small or large repairs... Harper Motors
J. C.
J. C.
May 25, 2018
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I had really high hopes traveling from Crescent city over To Eureka Harper for for service, The repair was a little bit more than I had expected but those types of things do happen so I agreeingly and happily paid the $4700 to have my 2006 F350 back on the road, since it had been previously dumping coolant all over the roads, it took about a week to get the repairs finished, then I got the call that it was already to go. I paid the $4,700 plus tax and drove down to pick it up. I was so excited to finally have my truck back, but then I came out the next morning and some more coolant spilling on
Kayy D.
Kayy D.
Mar 26, 2018
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This place sucks! Brought in our mustang for some missing clips and a melted dash, all covered under extended warranty. What they supposedly re-clipped keeps falling out it's like they never did anything. There were some problems with a melted dash and nothing was done about it. It took forever to get the clips they "supposedly" ordered; never got a call, had to harass them like 3-4 times for them to actually get them. I only go there cuz it's the only ford in the area. Also gave them one extra star for the service tech he was kind.
David B.
David B.
Jan 06, 2018
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Don't waste your time stopping here if you have a trade!!! Just offered me over 7000 under my car's KBB value! And over 5k under KBB's instant cash offer! For reference, our car doesn't have a scratch on it, no tears, no stains, and only has 6,600 miles on it. It's basically still new. Very disappointing but there are many dealers out there.

Trevor, I understand exactly how the value of my vehicle is determined and how dealers attempt to manipulate people into believing there's no demand for their trade, but when you offer someone BELOW low trade value for their trade
D. J.
D. J.
Oct 26, 2017
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***Updated, read until end*** I made an appointment to get my truck worked on. Drove 2 hours to get there, arrived 30 minutes before my scheduled appointment. Was told I wasn't on the list and they were overloaded. What a joke, I will NEVER patronize this place or refer anyone ever again. Thanks for a big fat waste of my time getting, your professionalism speaks for itself.

I don't often eat my words but here goes...

After I left my original 1 star review I was contacted by Trevor Harper inquiring about the situation that happened to me. He was interested in the details and how he
NorCal M.
NorCal M.
Sep 06, 2017
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We purchased our Soul EV from Harper Motors. Out of 9 Kia dealers we contacted, Chris Arnold was the most responsive, and professional. He quoted the price of the new car and trade in value of the old car via email. We drove 329 miles (one way), test drove the car, signed the contract, and left in 2 hours. When U-Haul didn't have the required car dolly, Chris contacted a transport company who would deliver the Soul in 3 days at a reasonable cost. The next day, Chris called to confirm that the Soul arrived in good condition. Chris continued his excellent service and contacted us the following
David K.
David K.
Apr 22, 2017
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We were traveling through Eureka Ca, and were due for an Oil change on our F-350 diesel. We arrive at our appointed time, and were advised it would take 2-3 hrs. Our truck was done in the time mentioned. The staff was friendly and professional.
Michael H.
Michael H.
Feb 14, 2016
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I bought over a dozen cars/SUVs from 2000 to 2013.
I serviced all of my vehicles as well because of quality work. Ford even replaced a "lemon law" explorer for me. Keith Hodge from service helped me file. All around 5 stars!!!
Mike