Rogers Ford Sales
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Rogers Ford Sales
Not all buyers will qualify for Ford Credit financing. 1.9% APR financing for 60 months at $17.48 per month per $1,000 financed regardless of down payment. Residency restrictions apply. Offer expires 10/31/21. See dealer for details. Get a $100 rebate by mail or earn 20,000 FordPass Rewards bonus Points with the purchase and installation of four Motorcraft or Omnicraft tire pressure monitoring sensors.*

FordPass Rewards members also earn 10 Points per $1 spent on Ford Service, for a total Point value of over $150. It's not luck. And it isn't coincidence. Since 1977, F-150 and Super Duty have been the best-selling trucks for some very real and hardcore reasons: Rock-solid Durability. Looking to buy a Ford at a reliable, locally-owned dealership in the Permian Basin area?

Then come on over to Rogers Ford, in Midland, TX! Whether you're looking for a brand new car or a pre-owned vehicle, rest assured that you will find the right car, truck, or SUV and experience top-notch service at Rogers Ford.
Services
For more than fifty-five years, Rogers Ford/Lincoln has served the Midland community providing quality new Ford cars, trucks, and SUVs. We also provide a wide selection of pre-owned Fords and used cars of all makes and models. Rogers Ford is a full-service dealership providing auto financing as well as auto service and repair to customers from Midland, Odessa, Big Spring, Lamesa, and all over the Permian Basin and West Texas.
Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied.
Do you need to service or repair your Ford around Midland, TX? Choose Rogers Ford for all your Ford maintenance and repair needs. Whether you purchased from us or not, whether your Ford has taken you 10,000 miles or 100,000 miles, our factory-trained technicians are ready to handle it. You can even schedule your service online with no delay.
There are no vehicles that match your search criteria currently available online; however, there may be one available in-store. 1.9% APR Financing for 60 mos. Example: 2021 Ford Expedition XLT. WAC. Not all buyers will qualify for Ford Credit financing. 1.9% APR financing for 60 months at $17.48 per month per $1,000 financed regardless of down payment.
First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles.
Reviews (22)
Floyd R.
Floyd R.
Jan 07, 2022
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I use the Fast Lube service because I run a Hotshot truck and time is money. The folks in the Fast Lube department are great. They get you in, serviced, and back on the road fast. Both times that I have used their service I was in and out in under an hour. The people are friendly, courteous, and professional...
Jerry Merrill
Jerry Merrill
Dec 28, 2021
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Took a F250 Diesel truck to them that was not running. After a month and half of nothing and very little communication with the service advisor, they still have not worked on it! Tried calling the service manager several times but they would never return my call. Very frustrating. I am having it towed to another automotive shop that can get it running. I would not recommend this place for service.
Denise Nonya
Denise Nonya
Dec 19, 2021
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This last time I brought my suv in, they didnt do the tire rotation that the paperwork said had been done. When I called the next day to ask them about it, they scheduled a mobile mechanic to come next day and check everything that was said to have been done previously. In the end my tire rotation was completed and everything else had been done. They threw in a complimentary oil change for the trouble. So even though it wasn't done right the first time I still give them 5 stars for doing all they could to make it right. And I've never had a problem with this place prior to this.
Peter McCormick
Peter McCormick
Nov 27, 2021
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That was the best car service I have ever experienced. Granted it was only a basic, 15K service, but they performed as stated, the facility to wait was great. Very happy.
Roxane Cutchall
Roxane Cutchall
Sep 21, 2021
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As a business owner I have to say rhe unprofessional service I received from the service director Jacob and the technician Jody is beyond incompetence. I run 4 businesses and one of the jobs I do is as a warranty inspector. It is a job that sends me out to make sure businesses aren't trying to scam their customers. I made 3 appointments to inspect this vehicle and everytime we arrived to to inspect vehicle wasn't ready and tech wasnt there. Today he refused to demonstrate what is wrong with the vehicle which screams that he doesn't know what he is doing. The sad part is thst instead of the director
R. Terrapin W.
R. Terrapin W.
Sep 04, 2021
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SAVED US! We were on a trip across Texas to California and had a break down while pulling an RV. ROGERS Ford, for us in, repaired and back on the road in 4 days.
Incredible, since SEWELL FORD, a few miles away told us they wouldn't even look at our F-150 for "4 to 6 weeks"!! That's right, weeks!!
Thad Gallegos
Thad Gallegos
Aug 19, 2021
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Recently bought a 2021 F150. With less than 3,000 mile on it. I am already having issues with the temperature controls. I was told when buying a brand new vehicle that while it’s under warranty I could send it in and get loaner while it’s being worked on. Since this dealership doesn’t do appointments and you have to drop your truck off and wait a week out to get it worked on, I am without a Truck to go to work. I have called daily asking if there is a loaner truck in, and am told every day there’s not. They refuse to call you when one comes in because it’s against their policy. Two months
Rocky Valdes
Rocky Valdes
May 15, 2021
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I was thoroughly impressed with the Rogers Ford Lube Center. The attendants were very welcoming and they went above and beyond to provide the service and information that I required. I will continue to do business with them.
Lucy Hernandez
Lucy Hernandez
Apr 21, 2021
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The gentlemen that assisted was very friendly and clearly explained everything thoroughly. He called me to let me know that they would be taking longer than expected. He gave a complimentary car wash for the long wait. Very happy with my experienced.
Plur Wulf
Plur Wulf
Apr 17, 2021
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Peter in used cars, 👍
I don't usually give 5 stars, especially because dealers don't give real value for trade ins, instead keeping deep gains for themselves at the public's expense.
However, I drove far to trade in and drive back a truck that was priced appropriately, even though the market was going up on used vehicles.
The salesmen Peter, definitely took his position seriously as a liason for buyer and seller.
He was always available and communication was effective. He kept me informed as to the line behind me and how to ensure I held my place in line for the truck.
I would recommend
Fausto V.
Fausto V.
Sep 06, 2020
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Best service last year for my husband's truck and this year for mine! Ask for Randell he is the best sales man we have ever worked with... fast, easy and will answer any questions you have!
Patrick W.
Patrick W.
Feb 12, 2020
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Would avoid this dealership at all costs. The most unprofessional Ford dealership in the Permian. From Larry in parts who doesn't want to go his job to the girl Casey in the service department who is the most unprofessional, rudest, vile thing that has slithered out of the service department. I would push my truck to Sewell ford before I drove it back to Rogers ford. Most unprofessional experience I've had to date in Midland/Odessa.

P.s. I know a mechanic that works there. Watch your invoice, they like to throw an extra hour than quoted because they wouldn't think you'd argue
Ricky R.
Ricky R.
Jan 10, 2020
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The guys went out of there way on a tire and wheel warranty that was not there's to find the wheel I needed and get it ASAP and set an appointment the day after the parts came thank you guys.
Bailey J.
Bailey J.
Nov 26, 2019
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Service is slow and backed up with a typical 5 day wait, and I understand that. They won't take an appointment, and won't do a quick diagnostic, they want you to leave it there. I wish I would have known this when I purchased my truck because I would have went somewhere else. With the luxury of the internet these days, you can essentially purchase a vehicle anywhere, and they will usually deliver (probably better pricing as well). The service is one of the main reasons to buy locally, but given their delayed wait times, I would steer clear of this place. They will promise you the world
Brandon C.
Brandon C.
Oct 03, 2019
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I dealt with Mike Johnston in used sales, and I must say this was by far the best car buying experience I've had ever.

Sales and finance worked around my hectic schedule, got a great deal and interest rate.

Highly recommend and will refer anyone I know to Rogers Ford and Mike. Other dealerships in this area should take lessons. I've been looking for a truck for 2 weeks and was seriously disgusted with sales and management of other dealerships. I cannot day enough about how pleased I am.
Kerry M.
Kerry M.
Dec 06, 2018
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Where to even start. Brought my truck there for a transmission leak. A week later, they still haven't gotten to it. So I wound up paying a guy $500 to haul it to East Texas so I could get it fixed on my off days and get out of a rental car. Took literally an hour for them to find my truck and bring it up front to me. Then I notice the tail light is cracked and scratches on the bed. They said it was like that when they got it and I KNOW that's a lie. After I took it to the other shop, was diagnosed in an hour and fixed in 4 hours for $460. I can't stress enough how horrible of a place
Gary B.
Gary B.
Sep 18, 2018
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I just had the worst experience with a automotive dealer's service department. Rogers Ford's service department is absolutely terrible. My 2017 F-150's (less than 1 yr. old) battery went dead early Thursday morning (09/13). I took the truck to Rogers. I was given no time expectation but was told there was a recall and they would work on it as well. I explained the my keys would not unlock the glove box & center console. The service manager tried to tell me that the key was an aftermarket. It was provided to me by the dealer who sold me the truck. I called late in the afternoon
Joyce T.
Joyce T.
Jul 06, 2018
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I'm visiting from California. I had a possible problem with my car. Today, Friday, I stopped in to talk to the service department. I was told they could look at my problem in four to five days. I told them I was leaving Texas early Monday morning. Juan in Service told me to have a seat and he would have someone check it out within the hour. Shortly after one hour had passed, Juan came to tell us the car had been checked out and would be fine for our return to California! Awesome service. Thanks so much!!!
Kimberly M.
Kimberly M.
Nov 07, 2017
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Rogers Ford offered a great price and they're service is amazing. This is our 3rd vehicle from there. Armando did a great job as our salesman.
Taylor N.
Taylor N.
Sep 17, 2016
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John and Wesley work in the fast service department. They were both very attentive and over the top on their knowledge and business etiquette. Plus they had no problem going out of their way to make sure I got to where I needed to be and picked up while waiting on my vehicle. I would definitely recommend seeing either gentleman at this location. They also found mistakes from previous dealerships and not only showed me what was wrong but corrected the issue. I have even been calling this store just to talk to either one when I have a question on my vehicle. Great place and great service! Thanks
Max G.
Max G.
Oct 02, 2014
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I had a vehicle into their service department for repairs. On Monday I was told it would take three days for the repair to be complete. That Friday I called for an update and was told is was being worked on right then. I let them know I would be picking it up the next Thursday.

The Wednesday before pickup I called to confirm and was told that they could not verify that the work had been completed, and they could not contact the mechanic for verification. They would ask him the next morning.

I had one day off to pick up the vehicle after working 14 days straight, but I showed up to find out
Dan B.
Dan B.
Feb 10, 2013
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There are too many Ford dealerships in Texas to justify going to this one.

The salesman who I dealt with when I was test driving some cars was not very informative, or helpful. He was not aware of the stock he had, or the particular details about the cars we drove and looked at... Even after looking the sticker. He had no idea about the available options on the car. I asked if one of the cars was fitted with a certain option and he responded that he had no idea what it was and never heard of it, while the brochure mentions it several times. I am a serious buyer and I have no problems taking my