Schoepp Motors East
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Schoepp Motors East
Schoepp Motors, The New Car Alternative, is your premier local family-owned used car dealership. Opened in 1979, we have continued to grow because of over 100,000 new and repeat customers who have found our service, selection, and prices unmatched. Now with 3 locations in the Madison, WI area, we are able to offer customers an even larger selection of used cars and used trucks from which to choose.

As the Midwest's largest independent used car dealer, we carry just about every make and model vehicle on the road today. You name it, you'll find it at Schoepp Motors! We also make financing easy. Schoepp Motors works directly with Dane County's largest banks and credit unions to get you a car loan at the lowest available interest rate.

Bad credit? No problem. We can help! Schoepp Motors Service Center is one of the area's largest automobile repair shops, so if you are in need of car or truck service, give us a call, regardless of where your vehicle was purchased. Browse our new website, then come in and take a test drive in a great used car with one of our certified, friendly sales staff here at The New Car Alternative!
Services
More than 100,000 sold, and growing. With our new Northeast store in Madison, we now offer up to 900 used cars, trucks, and minivans. With this third facility, The New Schoepp Motors makes a commitment to you, the customer, to achieve the highest level of customer satisfaction. In 1990 Schoepp Motors became the largest volume independent used car and used truck dealer in the Midwest, with over 4000 pre-owned vehicles sold every year since.
Reviews (22)
Carman T.
Carman T.
Oct 05, 2021
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Very rude manager!!
I went to fix my tires yesterday because it was losing a small amount of air but not fast enough to lose all at once. So they fixed the problem (which they claimed) and I got home straight and parked on the driveway. I use my second car for errands. The next morning, one of the tires is completely flat. So, I called them up and the manager was so rude blaming me that I might have run over a nail after when I left the shop. He was raising his voice on me and trying to reverse the problem on me. He said he was the manager at the service dealer. I am never going back there to
Stephen V.
Stephen V.
Sep 27, 2021
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Yelping a car dealership, with well intended words isn't an activity I might've ever thought possible.

Lo and behold, this guy had what I wanted. Since I didn't care terribly about stereos and all the bells and whistles etc, I simply drove it and mentally registered the lower mileage. Additionally it was remarkably quieter inside than my 2009 Odyssey even after I spent countless hours sound dampening it.

Killer service and even a couple follow up texts from Wade, asking if everything was as it should be. Cool.

This marks the second car purchased by my wife and myself. The car
Katrina Echols
Katrina Echols
Jul 08, 2021
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Never shop at schoepp motors they are not a good salesman or a good car lot to buy cars from they sold me two bad cars and every time I take it and they say there’s nothing wrong with it but it is I had to take it to another car lot to find out what’s going on they were supposed to get me in another vehicle still haven’t done that yet they’re vehicle are not good car don’t buy from this car lot
Tara W.
Tara W.
Feb 04, 2021
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Everything was great at 1st they even gave us a warranty but not even 6 months later something major goes wrong and they refuse to cover it at all and will not give a good reason. They found any possible way to get out of fixing it when I clearly could not have caused this issue in less than 6 months. I will never buy a car from these crooks again!
Bobby Conners
Bobby Conners
May 30, 2020
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Shane Sorenson was an amazing salesman.we test drove 3 vehicles and my daughter bought the second one he put her in a vehicle she liked and made her payment affordable without being pushy.Nathan hooked her up with affordable financing and got her in the car she wanted.Thanks again Shane,Nathan and Schoepps East
Robert S.
Robert S.
Mar 23, 2020
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If you know what you want, and tell them beforehand, this can be a place to find the car you have been looking for. I saw a car I liked, read the reviews (boy are they AWFUL!) and emailed my Salesperson (Charlie) exactly what I wanted when I came in. I wanted the car on a lift for inspection, I had my credit report available to show that I was a real buyer and I didn't want them to run my credit unless we had agreed upon a price, I didn't want the "salesman game" and that if we went back and forth 3 times, I would politely walk out, I wanted a Carfax available, I would not be
Zach Maas
Zach Maas
Feb 12, 2020
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Bought 2 cars from them first got mom an suv for her week later got myself a truck traded in my car they said they would give the 2nd car discount sence it was 2nd car within a week buying the truck and also said they would bring down the price of the truck. later noticed i still payed 26k for the truck that it was priced at they payed me the ecact… number i owed on my car witch was somewhere around 12k then sold it for 19k 2 weeks later watched it sell priced it at 21k with there bogus 2k off every car but not even that the suv now engin is faulty and truck has been in and out of the ram
Dave P.
Dave P.
Oct 26, 2019
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HIDE YOUR WALLET

On March 31st, 2018 my mother went to Schoepp Motors in search of a vehicle, as hers was no longer safe to transport her granddaughter. Having previously been in the automotive industry for years, I was hesitant to let her do business with Schoepp, but her sister knew the salesman. I live out of town so this made me feel slightly more comfortable. This was my first mistake.

My mom was shown a car that fit within her budget and given her situation, she was in need of a reliable vehicle fast. Not being able to be there in person, I spoke with Russell, her salesman on the
Ashley Lynn
Ashley Lynn
Oct 14, 2019
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I will never go to Schoepp motors again !! Worse customer service dealing with a general manager, Doug Johnson. Purchased a vehicle and less then a month of me owning it, it needed a $800 repair, and schoepp felt they weren’t responsible for helping with the repairs even with a 3 month warranty I received when I purchased it. Doug was very rude,… used profanity during conversations with him in person and over the phone, he never got back to me when he said he would. And he just didn’t care about his customer satisfaction! Which is part of their slogan on their website. NOT !
Nicole Adel Harper
Nicole Adel Harper
Sep 02, 2019
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I went out to Scheopp Motors today to look at a car. Was told by Dan he would make it worth the drive.... NOT SO....Only came down $300. from list price and couldn't get the 55" TV offer with every car sales made today. Plus they ran my credit before coming to an agreement on a price without my consent. Told them let's see where we are for price before we talk finance. Already approved at bank. Not happy with the sales team.
Abby Fosdal
Abby Fosdal
Aug 24, 2019
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Russell our salesman and Jeff the finance guy were excellent. They spent the time to make sure everything worked to our advantage buying a new truck. I would highly recommend buying from them.
Mike Winston
Mike Winston
Aug 11, 2019
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I can not say enough about My Salesman Taylor. He was a Man of His word. A true Gentleman. I highly recommend doing business with Them. It was well worth the hour and a half drive. I will definitely do business with Them again.
Matt W.
Matt W.
Aug 05, 2019
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Purchased an excellent F150 on July 9th 2019. My sales person deserves a 5 star rating, he was very attentive, not pushy and was enthusiastic in helping me find the specific option in a truck I was looking for.
My one star review is due to the finance department for two reasons. 1.) Completely ignoring my request to work exclusively with UW Credit union. I mentioned it several times and during the paper signing I asked him to verify that UW Credit union was in fact the loan originator. I took him at his word and quickly signed the papers as it was the end of day. Two is weeks later I haven&apos
Liz Wiesman
Liz Wiesman
Aug 03, 2019
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Russell, Matt, and Amy were extremely helpful and willing to work with me to get me a great deal. They went above and beyond because they knew I was a new car buyer and a little hesitant. Would absolutely recommend them if you're looking for a used vehicle!
Evan T.
Evan T.
May 08, 2019
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Don't ever buy cars from this place. I've had 2 bad experiences and I was willing to let the first one slide, but now I should spread a few warnings for people who are gullible enough to give this place their business.

The first bad experience I had was getting my previous car serviced... or at least getting a response that they were even going to work on it within the next century. I had to get it looked at because it got flooded and I needed to know the extent of the damage, but the only feedback I was able to get from them came when I was the one to contact THEM. It took a week passing
Susan C.
Susan C.
Apr 17, 2019
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Excellent used car dealership. Patrick got me into my dream car. It is affordable and so wonderful with excellent safety features and many many features. I love my 2016 Lexus!!
Susan
Brenda D.
Brenda D.
Jan 04, 2019
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This place has lots of very lightly used vehicles almost every brand so it makes car shopping and doing comparison a breeze, saves lots of time from having to go from lot to lot. I have bought 2 vehicles from them at a fair price and I got what I bought. I bought a 2002 chevy impala with 150k miles on it for couple grand and I drove it 2 years and traded it in for 500 bucks. My 2nd one was a trusty Toyota which they have a lot of and still running strong. They do have cheaper cars which is nice but usually with super cheaper cars you get what you pay for,. My experience there has been just fine
Dawn K.
Dawn K.
Oct 23, 2018
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I posted a mis understaning post before it was a fee the bank charged! But shoepp motors was nice enough 2 refund that back to me even though they didn't have to! I still highly recommend this place! & ask for Charlie he goes above & beyond to get you in what u like!
Yue X.
Yue X.
Jul 09, 2018
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If I could give this no star I would. WORST POST CUSTOMER SERVICE EVER. I have never seen or even think that treating their customers the way they did can keep their business running. I worked with the sales man called Chris. He suppose to order a part for the car and have it in for me in a few days. They never did until two weeks later and ordered the wrong part and was denying responsibilities. He would not pick up my phone calls or answer the text messages. Overall experience with this place is that they try to attack you and push you to buy the car and then after you sign, its like they never
BillKimmy G.
BillKimmy G.
May 24, 2018
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Bought a 2010 truck. They did a great job making sure all the rust was painted over. Within two months they paint job cracked and all the rust they had merely painted over came out. They refused to take the car back or fix it. I spent way too much for the car and spent another $5000 fixing what should have been at least disclosed to me. These guys are crooks. And I've heard from so many people how they you sell you crap cars at outrageous prices. They're like a ghetto chop shop that somehow managed to stay in business this long. No ethics and no customer service or loyalty.
Jennifer M.
Jennifer M.
Mar 01, 2018
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Buyer beware... lots of nice cars with some good prices, but lots of fast talking going on between salesman and Dale. They will throw numbers at you, Dale will come in and and throw a few compliments at you and tell you how much money they are losing on this sale and then before you know it the final paperwork is sitting in front of you. The paperwork they filled out had the monthly payments 50.00 more then what the salesman told me,
So I walked.
Dawson B.
Dawson B.
Aug 10, 2017
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I purchased a used 2008 Toyota Tundra around 2 months ago from Sheopp Motors Northeast location and absolutely love it. So needless to say I was surprised when it failed to start yesterday. I had it towed to their Middleton location, where they have their service department. A day later and I found out that the previous owner had installed some custom wiring that lost connection and was failing to start 9 out of 10 times. Ryan at the service desk was prompt to waive all diagnostics and service fees and I have my truck 24 hours later, returned to the reliable toyota stock wiring. I'm so thankful