My goal is to improve customer experience and retention while increasing dealership's profits. Max Zanan is the author of four best-selling books on automotive retail management: Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, and Effective Car Dealer. Each book is a top-ranked Amazon category leader and have received many 5-star reviews from prominent car dealership owners and managers.
Max's success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry. Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting.
His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.
Max's success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry. Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting.
His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.
Services
Automotive retail is not an easy business. Today more than ever before the average dealership is being squeezed by lower margins, higher competition, and tighter regulations. Managers and owners can't afford processes that are just "pretty good" - every aspect of your dealership needs aggressive optimization for the overall business to succeed.
The auto retail industry is under attack. Today's dealerships are struggling to handle challenges from disruptors like Tesla, Carvana, and independent mechanics, and shrinking profit margins on new cars. If you own or manage a car dealership, now is the time to be investing in new strategies, outside perspective, and fresh ideas.
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