River Valley Auto Group
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If it has wheels, then you can find it at River Valley Auto Sales. This family owned dealership has been serving Wisconsin since 2007, and we are happy to help you get into the perfect vehicle. We have a great location in Viroqua, WI. Our inventory is filled with quality rides of all makes. If you need something with low miles and preferably one owner, then you can find it right here.

We take the time to inspect every vehicle before it gets a price tag, and we will always treat you with the respect that you deserve. Get a used vehicle that you can count on from River Valley Auto Sales.
Services
At River Valley Auto our Service Center has up to date technology to keep your vehicle in running order. Our ASE Certified technicians are here to help with all of your service needs. We are proud to be your Tech-Net Professional Auto Service Center. We also stock a large quantity of CarQuest brake parts and batteries.
You can modify your search criteria and try again. Otherwise you can use our Auto Finder to be notified of new matches by email or call our sales team at (608) 637-2000 for help locating the perfect fit at! Your actual mileage will vary depending on how you drive and maintain your vehicle. Actual mileage will vary with options, driving conditions, driving habits and vehicle's condition.
When you need a car, you need River Valley Auto Sales, and when you need answers, you need to get in touch with us. We are your local car dealer in Viroqua, and we have gathered all the resources that you may need to get in touch with us. Just look below to see our phone numbers and even a form to send us an email.
We pride ourselves in having a dedicated, qualified, and professional team! Wondering if you have what it takes to join us? We are looking for sharp minded, energetic and motivated team players that can fit right in with our current staff. Be part of something rewarding and join our team! In addition to coming to a job you truly enjoy every day, (does it get better than that?) we also offer a full benefits package.
Reviews (8)
Karen Solverson
Karen Solverson
Dec 02, 2021
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We had to have some work done on our truck, but it was almost hunting season and we really needed it by the weekend. Joey worked with us to get it done during the week in spite of parts shortages, and called right at 5 on the Friday before hunting and had it done. They have always provided excellent service and treated us like family. Small town service and always with a smile!!
Brogan Gowin
Brogan Gowin
Sep 07, 2021
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I called multiple times and left a message even emailed the salesman about a truck and no answer or return with phone calls or emails. I’m taking it as they don’t need any more business if that’s the way they treat there customers
T.
T.
Jul 19, 2021
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What an amazing small business! They care about their customers and take care of them from start to finish! Best place to go for all your car or truck needs! If you’re looking for professional workers, people who treat you like family and truly care when you walk in the door, River Valley is the place to go! You will not be disappointed!
Glen Snyder
Glen Snyder
Sep 03, 2019
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IF YOU ARE CONSIDERING BUYING A CAR FROM HERE! READ MY EXPERIENCE.
My boy Andy did me wrong, and got me good.
After I bought my car from the man, I took it in and told him that I kept bottoming out and that I think I need new struts, as well as my dash clicks when I turn on the AC. He said both are fine. I took it in within the warrenty time frame.
I took it to sleepy hollow. Turns out all 4 structs are leaking, and I need a new blend door actuator. How much you think thats going to cost me. Now my warrenty is expired.
Stereotypical. He got me good.
Bert Miller
Bert Miller
Oct 27, 2018
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Love this place for the prices and quick service that I have come to expect from them. I have gone through them the last two times I put tires on my truck and they had the best prices compared to any other place in a 50 mile radius by like $50-100. Their oil change prices are great too. Used to have so many oil changes paid and then you got one free. Not sure if they still do it as I usually go to my Ram dealer because I have a service agreement with them. I would recommend them if you need anything done with your vehicle.
Aaron Cade
Aaron Cade
Jun 18, 2018
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Honest and helpful. Katie in service knows her stuff. The mechanics are great. Joe & Andy are super to work with. I've bought at least my last 5 vehicles there & they stand behind what they sell!
Christian Visgar
Christian Visgar
Jun 22, 2017
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Employees are friendly and honest, took my vehicle in to change tires and was told my wheel bearing is shot. Really good service prices. Would and have recommended this place to several people.
Larry Mahan
Larry Mahan
Jan 02, 2017
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I have purchased two vehicles here and so have multiple family members.
I am very happy with both the sales and service that I have received here.
Definitely recommend going here.