Concept II Kitchen & Bath
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Concept II Kitchen & Bath
Concept II is a premier kitchen, bath, tile, and closet design company. Our engaging creative process, exclusive product lines, expert installation, and thorough customer service have distinguished us among a diverse list of clients and within the industry itself.

Located in Rochester, New York, we're proud to be a destination not only for homeowners, but for architects, tradespeople, and designers from around the country seeking inspiration and unique results.Contact us today to schedule a visit to our award winning showroom of numerous kitchen, bath, tile, and closet displays featuring products and styles you can't find anywhere else but with Concept II.

The process starts with assessing the environment, learning the pros and cons of the existing space, and evaluating our clients wants, needs, and expectations. As the design develops, the client is presented hand renderings or a computer generated model that not only brings gravity to the space, but educates the client on how and why their new space will improve not only in appearance but in function.
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Concept II is one of the country's premier complete kitchen and bath design studios. Located in Rochester, NY, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project.
Concept II is a true design studio; we are outfitted with designers who understand the personalized and custom process for design from start to finish, carrying conception through to completion. As designers, we extend our abilities and creativity past the kitchen and bath and into living areas, home offices, dressing suites, fireplaces and custom furniture.
The kitchen is the heart of the home. Before the meals are prepared and memories are made, you need the perfect kitchen that is tailored to your lifestyle with optimal storage and performance. With Concept II kitchen design and installation, make it the most visited room in the home -- make it a truly custom kitchen.
A well designed and tailored bathroom has the power to start your day with a positive mindset and even cure a long and stressful day. With Concept II, your bathroom remodeling project will be pleasing to the eyes, comforting to the body, and made just for you, escape to an oasis right at home. We will work with you on every detail of your bathroom remodel from cabinets and flooring to tile and hardware.
From traditional to modern, at Concept II, we offer a diverse line of bathroom and kitchen cabinets in Rochester, NY. Featuring a number of brands we customize cabinets to your home and desired look. We are dedicated to making your home represent who you are, and what you love, and for that reason, we work with each individual customer and try to get exactly what you are looking for.
Reviews (13)
Anthony Sofia
Anthony Sofia
Nov 05, 2020
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
We used Ross and his staff for part of our kitchen remodel. The atmosphere in their show room and staff is top notch! I highly recommend them, you will be happy with the results.
K. O.
K. O.
Oct 30, 2020
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Walked in and was greeted by Deb. After telling her that we were looking for backsplash she said if we had any questions she’s here to help. There was zero pressure and she could tell that customers wanted to look at all the beautiful tile before going over any details. After looking for a couple minutes I explained that I love the white subway tile but it wouldn’t work in the kitchen because it would be too much white and no warmth. She then informed us that there is multiple options to choose from and to not give up on my first choice. After pointing out and going over the example tiles she
Michael Monaghan
Michael Monaghan
Oct 05, 2020
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We bought a very outdated house and knew it would take a lot to turn it into a home. The team at Concepts II helped guide us through the kitchen remodel process every step of the way. When we had moments of indecisiveness, they were readily available with their expert advice. From design through installation, the team gave us exactly what we were hoping for and I would recommend their services to anybody looking to update their home.
Jessica Willcox
Jessica Willcox
Sep 03, 2020
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My husband and I worked closely with Pam for our master bathroom remodel. We couldn’t have hoped for a better experience. Pam was able to build us a look that was exactly what I was looking for and made herself available in the store and via email at all times to hold our hand throughout the process. Not only was she extremely helpful but her eye for design is fantastic! We are so thrilled with our experience and couldn’t recommend Pam and concept II enough!
Matthew Peglow
Matthew Peglow
Nov 12, 2019
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Everyone told me you could do a kitchen remodel on your own and a designer was expensive. Here is the thing, it was simple, so MONEY WELL SPENT and this is from a miser when it comes to anything. The process was simple, they took care of everything. We didn't have to find an electrician and a plumber and a tile guy, they just did it all. So if you are looking to do a kitchen remodel, or a bath remodel I guess they do, this was the simplest, easiest way. Not the cheapest, but it was worth the money we spent easily in convenience. They even worked with my wife on a crazy back splash idea, not making
Carol Salminen
Carol Salminen
Sep 16, 2019
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Concept II is a quality business. The whole process of redoing our master bathroom was seamless. All the staff we encountered were very professional and excellent at their position. They made the whole process of deciding on details for the installation easy. The installer that did our project was a perfectionist and a detail person and as a result our bathroom is perfect. We just walk in our bathroom and feel we our in the lap of luxury. It was also fun incorporating both of our tastes and "must haves"d in the process to create a place of relaxation that we both love and can enjoy for years to
Kim Browning
Kim Browning
Sep 01, 2019
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Enjoyable Reno With Concept II
Our home remodel was an enjoyable experience from start to finish and every step in-between.
Hearty thanks to Ross and his entire team.
Debbie was a doll to work with through the design phase. She listened intently to our likes, dislikes and often opposing spousal points of view! She helped get us to selections we both loved!
Rick, the carpenter, had unwavering attention to detail and going above & beyond with his master carpentry skills. Benny, the electrician, used his expertise to bring our vision to life with all of our lighting needs. Jorge labored trough
Bruce Hankin
Bruce Hankin
Dec 11, 2018
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We had an outstanding experience with Concept II from the design phase in their state-of-the-art showroom, through construction, to completion. Especially remarkable, was the superb level of craftsmanship, attention to fine detail, and completion of the entire project according to timeline. We were amazed to have such a pleasant, knowledgable crew in our home. Throughout the renovation, all members of the Concept II team practiced incredible cleanliness and respect for our home. Literally, there was absolutely no disruption to our everyday life! We highly recommend Concept II to anyone interested
Michael Kuskin
Michael Kuskin
Jun 08, 2018
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They are a destination location because they are the best at what they do! If only I was allowed to give 6 stars... Just a truly great business with wonderful people at the helm. If you want it done right, you go to Concept II. Again. And again. And again :)
Julia Alaimo
Julia Alaimo
May 19, 2018
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As you can see on the Concept II website, this company creates a beautiful and innovative kitchen. Working with Linda, Deb, Aaron, Jessie and George was nothing less than a positive and pleasant experience. Concept II is with you every step of the way, attending to each detail with precision and handling the total project from start to finish. In addition, we had so much fun in the process. I highly recommend Concept II. This is my fifth kitchen creation. They nailed it.
James Fassanella
James Fassanella
Apr 16, 2017
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To say we are pleased with the completed kitchen remodel project designed by Concepts II and constructed by Jim Krause General Contractors would be an understatement. From our initial meeting to discuss options, through preliminary drawings and revisions, to the nailing of the last nail, the process was driven by extremely competent professionals… who applied years of experience to every aspect of the job. Each employee and subcontractor was exceptionally skillful, detail oriented and methodical in workmanship. The six week project just flowed, flawlessly, from start to finish. Options and
L. Millspaugh
L. Millspaugh
Nov 18, 2016
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Using Concept II was one of the best decisions I made when it came to building my new house. I used them to design the kitchen, mudroom and 4 bathrooms and purchased all cabinets and appliances through them. They installed everything that they designed and their work was impeccable. They were very knowledgeable and prompt with any questions or changes that needed to be made along they way - and even were accessible after normal work hours. I will be using them for my next project which is a full bathroom in my finished basement. I would highly recommend them!!
Elissa Mitchell
Elissa Mitchell
Jun 13, 2016
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Excellent customer service and great product lines - gorgeous designs!