General Roofing
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General Roofing
Since 1924, General Roofing Company has been installing and repairing residential, commercial and industrial roofs in the Greater East Bay Area; providing professional personal service on every roofing project completed. We declare that this company HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified status.

General Roofing Company will inspect and evaluate your roof and design a Maintenance Program to extend the life of your roof and protect your home or business investment. General Roofing Company has installed complete roof systems for homeowners and businesses for over 90 years through out the greater San Francisco Bay Area.

General Roofing Company can provide, repair, install and or design rain gutters, walkable roof decks, skylights and ventilation systems. We are very thankful and extremely impressed with the wonderful work Mike Wakerling and his team at General Roofing Contractors did in repairing our roof. They were very affordable, timely and professional.
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General Roofing Company was established by my grandfather, Jacob Wakerling nearly 100 years ago. He firmly believed in three principles; Craftsmanship, Integrity and Reliability. Those standards found to be so important then are what enables us to continue to serve our customers successfully. Four generations of our family have participated in building a company to be proud of.
Mike Wakerling is the owner of General Roofing Company with more than 45 years in the industry. He started his career working with his father at the age of 18 as an apprentice roofer. Shane Wakerling is the Vice President and General Manager at General Roofing Company. He graduated from California Polytechnic State San Luis Obispo with a Bachelor's Degree in business.
General Roofing Company has installed complete roof systems for homeowners and businesses for almost 100 years through out the greater San Francisco Bay Area. Only the highest quality roofing products are applied. General Roofing Company's technicians continually engage in training and certification programs for several different roofing methods.
General Roofing Company will endeavor to provide an accurate diagnosis of water intrusion issues. Often, we can provide on the spot temporary solutions such as the application of sealants or temporary covers, and will expedite permanent repairs whenever possible to help our customers minimize damage.
General Roofing's Maintenance Programs are designed to help prolong the life of your roof system. Regular maintenance will aid in keeping your system in good condition to help ensure it reaches its typical life expectancy. Proactive service can reduce the possibility of interior damage; may assist in preventing premature deterioration of your roof system caused by water damage, or other issues caused by roof leaks.
Reviews (21)
J. F.
J. F.
Nov 15, 2021
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General has taken care of my roof ever since I moved in to my 1920s era house in 2000 and even before that! I used them because the prior and only other homeowner used them over the years. In my experience, they are trustworthy, competent, and quick. They have fixed a major leak (not their fault), re-roofed my house as well put in a new roof. The one time there was a neighbor complaint (they accidentally disturbed her bush) they resolved it quickly and to her liking. She is rather finicky so I was relieved that they took responsibility and resolved the issue without me getting involved. I really
Jane O.
Jane O.
Sep 11, 2021
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I never thought putting on a new roof would become an enjoyable experience. I have highest praise for Bill Richards and the whole team from General Roofing. Everyone I met and interacted with, from administrative and scheduling assistance performed by Marissa to the efficiency and professionalism of Juan, the crew foreman, was of the highest level. Due to some of the intricacies of the job, 3 layers of past roofing materials, an attic with blown insulation, landscaping that needed to be protected, and the unknowns of a house built over 100 years ago, we were cautious about who we would hire
Michael Moody
Michael Moody
Aug 28, 2021
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We called General Roofing to give us an estimate on replacing our roof. We had some indication in our living room ceiling that the roof was leaking. We assumed the the roof had to be replaced right away. Bill inspected the roof. He let us know that the leak was caused by a few roofing nails that had come loose and were sticking out of the asphalt shingles. He said that otherwise, the roof was in good condition and should last another five to ten years. He fixed the problem with the loose nails for a small charge. It has been five years and the leak still hasn’t returned. When we do have our roof
Shari Huhndorf
Shari Huhndorf
Aug 21, 2021
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
Excellent! Bill responded right away to my request for a bid and provided a thorough assessment of my roof. He took time to explain the necessary repairs and answer my questions. The work was done in a timely way at a very fair price. The entire team is professional, responsive, and courteous. Highly recommended.
Service: Roof repair
Lawrence Rice
Lawrence Rice
Jul 01, 2021
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I contacted 17 roofers. Five came to look at the job, and four of those submitted an estimate. I selected General Roofing. Bill Richards was first to bid, understood the issues, was patient and professional throughout. Their bid was not the cheapest, nor the most expensive, but they did an impeccable job efficiently. I would engage them again.
Jon Kane
Jon Kane
May 19, 2021
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Bill Richards was excellent to work with, always available, answered all of my questions, and explained every step of the way. The crew was neat and efficient, and they finished the job quickly. The staff at the General Roofing office was also friendly and efficient when it came to billing and paperwork, and a pleasure to work with. I interviewed more than one company, and I am glad that I chose General!
Neil McKay
Neil McKay
Nov 21, 2020
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Positive: Professionalism, Punctuality, Quality, Responsiveness, Value
General Roofing are great and I’m happy to recommend them.
We did a residential re-roof in San Francisco. Through weather delays Bill and team kept up good communication and did a great quality job with fast turnaround when the wether cleared.
Stuart Crawford
Stuart Crawford
Jul 01, 2020
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General Roofing did a fantastic job installing our new roof. They arrived on time, did a very high quality job (finishing in four days) and thoroughly cleaned up afterwards. Our finished roof looks beautiful. The crew consisted of:
Ernesto
Eusebio
Helmer
Leopoldo
Luis
Many thanks to everyone! We highly recommend General Roofing.
Greg B.
Greg B.
Mar 04, 2020
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So, as a commercial property owner and former contractor I will offer this endorsement for General. After walking the job I can say, they did good work. They got the 2 jobs I gave them done and on budget. They communicated with me regularly and dealt well with any of my concerns. They didn't try any fast ones, and as someone with a long history in the trades myself, I'da caught that and am pleased I didn't have too. Best endorsement I can give them... I will have then do the next building that needs work very shortly. Gotta stay on top of my maintenance schedule even if it isn&apos
George K.
George K.
Oct 29, 2019
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Simply terrible service with the sales people and front office. I didn't need to go further.
Richard E.
Richard E.
Sep 26, 2019
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We are so glad we hired General Roofing to put in extra vents and a skylight.

Mike Rodriguez, estimator was great. He came out and spent time explaining the job. He made sure that the skylight was the right one for us. After the job was complete, he came back out to make certain we were satisfied with the work.

Henry and Juan were so efficient and neat. We are very pleased with their work.

The professionalism from reception, estimator and workers was outstanding. Thank you so much!
John M.
John M.
Aug 13, 2019
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General Roofing were very easy to work with. They were prompt, efficient, and flexible. I recommend them to anyone looking to replace their roof.
Gabriel P.
Gabriel P.
Jun 24, 2018
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Don't know how this General Roofing Company made Diamond Certified Ratings! I wouldn't refer this company to anybody.
Bill Anderson came out to my residence and gave me a quote on my dry rot repairs.....I told them I was good with the quote and took a copy of the contract. He told me he would put me on a calendar date and get back to me. I asked Bill if I needed to follow up with them, he said " No but they were 3 weeks out." Three weeks later I called and left a message to let me know what day the repairs will get done......no call back. Two weeks after that I call them and
Mike O.
Mike O.
Jun 14, 2018
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Had a great experience with General Roofing. Everyone I dealt with was courteous and professional. After not being happy with a prior roofing company's recent performance and their not providing good options for two roofs that were ponding and one had developed a leak that they tried several times to fix.

Now on to General. Bill the estimator came out and was great. He looked at the two small flat roofs. And while the other company continued to say how bad the roofs were installed, Bill disagreed. As he looked over the one roof he said he thought found the leak - there was a gap
Carl R.
Carl R.
Mar 02, 2018
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They did a great job on half of my roof. Now I wish I'd had them do the whole roof, because the other half wasn't done nearly as well as General's half. General uses top-notch materials, workmanship, and their estimator actually showed up when other companies didn't.

My only complaint was the lack of communication regarding delays (I recognize that there was extraordinary rain last year, and every roofer was overbooked), and other issues, but overall, I am a very happy customer.
Marcie M.
Marcie M.
Jan 25, 2018
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I'm going to have to edit this as I originally gave them 5 stars because they came to our house quickly to patch the roof.

Unfortunately, 6 days later it's raining again and the roof is leaking in the same place we called them about. Left a message so if they call back and come out to help, I'll give them 5 stars again. Until then, it's raining in our living room right where we just paid $1300 for restoration and $900 for the roof "fix".
Richard G.
Richard G.
Nov 29, 2017
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UPDATE #2
Downgrading from 2 stars back to 1. So the company has come out and said they'd do the work to make right on my dad's roof, however, it's been months and nothing has been done. They've said that they haven't forgotten about him, but it's clear that they have. I'll have to discuss with my dad first, but I feel at this point, maybe the BBB will be able to help us out on this as we haven't been able to make any further headway on this.
J. W.
J. W.
May 21, 2017
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I contracted with General Roofing for installation of a roof vent for a bathroom fan and patching & sealing chimney mortar. I've used Diamond Certified companies in the past for other projects so I expected their cost to be on the high end.

The price quoted seemed reasonable given I thought they would need interior access to the attic crawl space to cut a hole for the vent and the description of the failing mortar sounded pretty severe. However the reality of the job was that the vent was cut from the roof, not the attic, and the chimney work took about 15 minutes to complete.

My contract
Annie T.
Annie T.
Apr 22, 2016
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I want to write a better review of these folks because they are nice people and their work is good. My feedback is based on trying to get them out for an estimate on two different occasions. I have been caught in the cycle of insanity with them where I call and request the estimate, am told to email the address and or details and my email gets caught in a black hole. I have had to follow up over and over again and each time am asked to do the same thing (email request) with no Accountability or follow through. I often need roof work - maintenance or replacement - and can't have a company not
Charlotte P.
Charlotte P.
Jul 23, 2014
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This is going to be a long review so bare with me. I just recently moved to the Bay Area and purchased a lovely fixer upper to call home. One of the first things I knew I needed to get a new roof on my house especially with the weather reports calling for major rains this fall. I did my research and called a few places before finally settling with General Roofing Company.

As a female, I sometimes feel like contractors treat us differently by assuming that we don't know the business or trade. I never felt like that working with General Roofing. My estimator Bill was extremely friendly throughout
Molly S.
Molly S.
Oct 16, 2013
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I tend to use yelp for restaurants and nail salons, but I need to give credit where credit is due. These guys made an intimidating job simple, fast and worry free. As someone who never thought she would need to call for a roof job, I was completely new to the process and super stressed out. But these guys explained everything to me, guided me through the process start to finish, even educated me on the materials they used. I never felt pressured, which was a change from the 2 other companies I called. The price was competitive and they worked with my crazy schedule.

The staff was professional