Watsonville Ford in Watsonville, CA treats the needs of each individual customer with paramount concern. Formerly known as Mid Bay Ford, Watsonville Ford joined the Watsonville Automotive Group in 2019 and we're excited to be part of this family! We know that you have high expectations, and as a Ford dealership we work hard to exceed every customer's expectations.
Allow us to give you the car-buying experience you deserve! Our experienced sales staff is eager to share their knowledge and enthusiasm with you. Whether you're looking for a new sedan, SUV, truck, or muscle car, our sales team wants to help you find what best fits your needs and wants. The Watsonville Ford website is filled with helpful information to help you.
It's not luck. And it isn't coincidence. Since 1977, F-150 and Super Duty have been the best-selling trucks for some very real and hardcore reasons: Rock-solid Durability. FordPass Rewards members also earn 10 Points per $1 spent on Ford Service, for a total Point value of over $150.
Allow us to give you the car-buying experience you deserve! Our experienced sales staff is eager to share their knowledge and enthusiasm with you. Whether you're looking for a new sedan, SUV, truck, or muscle car, our sales team wants to help you find what best fits your needs and wants. The Watsonville Ford website is filled with helpful information to help you.
It's not luck. And it isn't coincidence. Since 1977, F-150 and Super Duty have been the best-selling trucks for some very real and hardcore reasons: Rock-solid Durability. FordPass Rewards members also earn 10 Points per $1 spent on Ford Service, for a total Point value of over $150.
Services
We appreciate you taking the time today to visit our web site. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing. At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability.
Please take a moment to complete the following information so that we may better serve you. Once you have submitted your information, you will be contacted by a customer service specialist. Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed.
We made your Ford the superior vehicle it is today and we want to ensure it remains that way - whether it's taken you 10,000 miles or 100,000 miles. That's why Watsonville Ford offers Ford service and repair, so you have access to the latest specialized technology and precise analysis from Ford trained technicians who undergo regular, frequent training so they're always up-to-date on every component of your vehicle.
As vehicles are updated from one model year to another, there are times when orders are accepted and times when they are closed. If you do not see your preferred vehicle here, please contact us for help. Submit your request by clicking "Start Your Custom Order" and include vehicle preferences in the comments section.
We know how much you love trying to fit a bike into a sedan, but have you tried a truck? The Maverick truck gives you the best of both worlds: compact on the outside, but still big enough on the inside to seat five and store all your stuff. Standard front-wheel drive and impressive maneuverability make getting around the city just as easy as escaping from it.
Reviews (21)
Aaron P.
Dec 28, 2021
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I hate leaving poor reviews (just check my history) but in a business where trust and professionalism is critical, Watsonville Ford really blew it. I saw the vehicle I wanted online and called requesting to test drive a vehicle and set an appointment for between 4:15 and 4:30 as I explained I had to secure a ride and that I would be driving an hour to get there. I explained I was fully ready to purchase the vehicle as my current ride just took a crap.
Well, just walked in and asked to speak to Ivan about the test drive and another sales person said, "bad news, I just sold your car."
Well, just walked in and asked to speak to Ivan about the test drive and another sales person said, "bad news, I just sold your car."
Forrest Linderman
Dec 27, 2021
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Once again Mr. Gene Caerrero came thru for us. It took nine months to get built , and arrive at Port Huyneme, CA. by ship, but Gene had marked it “hot”, so it was shipped to Watsonville Ford in a few days.
Once it hit the lot Gene got it PDI IN A DAY and delivered it to our home. It arrived in excellent condition, and we are loving it. Thanks Gene…
Once it hit the lot Gene got it PDI IN A DAY and delivered it to our home. It arrived in excellent condition, and we are loving it. Thanks Gene…
I. Mendez
Nov 24, 2021
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Stephen Robinson
Nov 22, 2021
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Jessica F.
Nov 05, 2021
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I just received the worst customer service in 30 years of dealing with auto mechanics. I even tried to resolve it with the manager, and the poor treatment continued. I'm in the market for a new car right now, and will not be shipping at this dealer. Customer service matters in the big picture, folks.
Blanca Mariscal
Oct 06, 2021
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Jon Alec
Sep 24, 2021
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Very friendly, best price on the market.
I live in Sacramento area and it was very inconvenient for me to
drive all the way to Watsonville to buy a truck.
At the end it was worth it because I had a great experience.
I am very happy with the truck I purchased from them. Overall I had a good experience and I will definitely refer them to all my friends and family.
Keep up the good job guys.
I live in Sacramento area and it was very inconvenient for me to
drive all the way to Watsonville to buy a truck.
At the end it was worth it because I had a great experience.
I am very happy with the truck I purchased from them. Overall I had a good experience and I will definitely refer them to all my friends and family.
Keep up the good job guys.
Allen Wetzel
Aug 14, 2021
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Randy Smith
Aug 01, 2021
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I have been dealing with this dealership for over 30 years and have always had an excellent experience. Most of the staff has been there for years and are still there and provide excellent service. I just purchased a used car from them (this would be about the 7th car I've bought there over the years) and I couldn't be happier. This extends to sales, finance and service. I would recommend them to anyone I know.
Jerome Lumicao
Jul 26, 2021
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The service at Watsonville Ford made the experience of buying a car for a first-time car buyer easy and hassle-free. The whole team makes you feel welcome and they listen and care for your needs. Horacio C. has helped my family and I on two Ford vehicles already and we could not be happier with the service. Overall, we highly recommend trusting Watsonville Ford and their team to help find the right vehicle for you.
G. S.
Jul 21, 2021
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Dane W.
Dec 11, 2020
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We had a great experience purchasing a used car from Watsonville Ford. We were pre-approved with our credit union at 2.74% prior to car shopping. Charlie, the sales manager, was able to beat their rates which was surprising but of course we took it! We were purchasing from out of town and when we arrived, the car was washed and ready to go with a full tank of gas. We did the whole process online prior to arriving the day for pickup. The whole process was super easy with no pressure or sales tactics. Horacio, the salesman even helped my wife get her phone connected with Bluetooth. Loved
Theresa A.
Nov 14, 2020
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I would like to thank Alvaro Duran for taking the time to coordinate an appointment for me on getting into a new vehicle without a down payment with my not so great credit. Although I ended up purchasing a vehicle from another dealership close to me, I just wanted to give a shout out to Alvaro and Charlie, the sales managers over at Watsonville Ford in taking the time to set up an appointment, even offering to pick me up from San Jose and take me out there, which was awesome of Alvaro to offer. I appreciate the effort and time you both were willing to give me. Thank you again and God bless.
Jennifer C.
Oct 25, 2020
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My husband got pre-approved for a loan online (I didn't know this part until later) and picked me up from work so we could "look" at the new 2020 Mustangs, my dream car!
Little did I know that I was going to walk in, get handed a set of keys to take a test drive. Needless to say, I fell in love with the car.
We got back from the test drive and a little over an hour later, I had a brand new Mustang!
Besides being thrilled to have my dream car, the overall experience buying the car was outstanding! John Krbec helped us from start to finish and he made the process easy and enjoyable
Little did I know that I was going to walk in, get handed a set of keys to take a test drive. Needless to say, I fell in love with the car.
We got back from the test drive and a little over an hour later, I had a brand new Mustang!
Besides being thrilled to have my dream car, the overall experience buying the car was outstanding! John Krbec helped us from start to finish and he made the process easy and enjoyable
Dary W.
Sep 18, 2020
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DO NOT under ANY circumstances bring your ford to this dealership. You will leave with more issues than you came in with and end up spending more moneyy.
I own a 1986 f350 xl. When I bought her I replaced the alternator, master cylinder and the battery. Shes been driving for 3 months since with zero issues at all. Using her daily to pull my trailer.
Today I decided to get an oil change and inspection. The "mechanic" said the lug nuts were rusted on which is a lie cause ive had all four tires off of it. They also confused 2 missing lugnuts with wheel rods. After the inspection I
I own a 1986 f350 xl. When I bought her I replaced the alternator, master cylinder and the battery. Shes been driving for 3 months since with zero issues at all. Using her daily to pull my trailer.
Today I decided to get an oil change and inspection. The "mechanic" said the lug nuts were rusted on which is a lie cause ive had all four tires off of it. They also confused 2 missing lugnuts with wheel rods. After the inspection I
Brian F.
Sep 17, 2020
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It is so nice that the Ford dealership in Watsonville is Family owned & operated again It's Like the old day's when it was Franich Ford. Employee's were very helpful and answered all my questions with a smile.Sales staff wasn't pushy. And there prices were just as good as out of town. Hat's off to the cooper family. This customer Will be returning
Catherine J.
Sep 12, 2020
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Cyrus B.
Sep 10, 2020
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Just purchased a Ford F-150 from Gene and could not have had a better shopping experiencing. Went with a buddy and we test drove 2 trucks and looked at probably 10 others. They have a very good inventory to pick from. Their website showed all the discounts and rebates that were available. I went in planning to purchase a particular one that I found on the website. After looking at number of other trucks I ended up getting one with a couple additional options (skid plate and back up warning sensor) that I liked. That truck had a higher sticker price but they gave me a deal that was even better than
Robert H.
Aug 20, 2020
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I brought in Fiesta ST on August 11, 2020 at 0800 appt to have a black light inspection to determine if there is a leak. Finally around 10:30, I got an answer- yeah, you have a leak. But, we do not have the parts in to make repairs. The dealer will order the parts. When it comes in, we will give a call to make an appointment. I got a call on the 12th so I made an appointment to bring in the car on 19th at 0830. I got a call around 1530 telling me that the technician realized that the seal was the wrong size. Nobody else had the right size part so it had to be ordered for the next day. I was given
Nicole S.
Aug 01, 2020
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Chuck B.
May 10, 2020
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I recently purchased a Lincoln from Watsonville Ford/Lincoln during the covid-19 pandemic (more about that later). I was extremely pleased with the entire buying experience. They were extremely helpful before and after the sale, and I never felt pressured or hurried at any time during the process. I strongly recommend them. Read on and you'll see why.
The team at Watsonville Ford knows how to back off and give you as much space and time as needed. Conversely, if I had a question, they would get me an answer quickly - no matter how strange the question. (I'm a tech guy and can ask
The team at Watsonville Ford knows how to back off and give you as much space and time as needed. Conversely, if I had a question, they would get me an answer quickly - no matter how strange the question. (I'm a tech guy and can ask
